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In order to provide users with exactly what they are looking for at the right time, you need to know them, know who they are. The key to achieving this is <\/span>customer segmentation<\/strong> .<\/b> If you haven’t heard of it yet or if you have just a vague idea about it, don’t worry! In this note we will tell you everything. <\/span><\/p>\n <\/p>\n \u270b But before giving you the details about<\/span> what segmentation is<\/strong> and how to carry it out in your business, some statistics to keep in mind:<\/span><\/p>\n <\/span><\/p>\n <\/p>\n What conclusion can we draw from all this? So that your business stands out and you can give users exactly what they hope to get, <\/span>you need to customize the experience<\/strong>. What is the way to achieve it? Customer segmentation. <\/span><\/p>\n <\/p>\n Now, the time has come to find out what this strategy is about. <\/span><\/p>\n <\/p>\n <\/p>\n Customer<\/span> segmentation<\/strong> is a<\/span> process by which a company is in charge of grouping the users of its database<\/strong> according to various parameters. In general, these contacts are grouped according to their characteristics, interests and consumption.<\/span><\/p>\n <\/p>\n In this way, we can say that <\/span>There are various types of customer segmentation. There is no single way to classify a user base<\/strong>. This is largely due to the fact that within the same audience you can have different needs or objectives, depending on the characteristics of each individual and the moment or stage of the journey in which they are.<\/span><\/p>\n <\/p>\n \u261d\ufe0f Not all people have the same needs at the same time and not all are impacted in the same way by the same messages. <\/strong><\/p>\n <\/p>\n What do we mean by this? Even if you sell a single product or service, the way you approach each user will not be the same in each case. Once again, the <\/span>Customer Journey<\/span><\/em> has enormous relevance.<\/span> <\/p>\n <\/p>\n Customer segmentation examples<\/strong> : if a user has just left their details to sign up for the newsletter, we will most likely approach them with a<\/span> welcome message<\/span><\/a> and some valuable content to start introducing it in the products that the company sells. Above all, we will seek that you understand the benefits or solutions that you can find. But if a user has already bought and we have stopped receiving news from him for a long time, we will surely use <\/span>recovery emails<\/span><\/a> to encourage you to return. The way to approach it will be totally different in each case. <\/span><\/p>\n <\/p>\n Of course, this is just one of the criteria that you can take into account when segmenting your audience. Next, we are going to know what other ways you can do it. <\/span><\/p>\n <\/p>\n <\/p>\n So far we have made it clear that<\/span> customer segmentation consists of dividing into groups the different users that are linked to your business<\/strong> .<\/b> The objective of this strategy is to offer increasingly personalized messages and experiences and thus achieve more conversions.<\/span> <\/p>\n <\/p>\n We also mentioned before that there are different types of customer segmentation, do you want to know what they are? Here we go! <\/span><\/p>\n <\/p>\n <\/p>\n This is possibly one of the types of customer segmentation most used by companies. Usually <\/span>the first criterion to use to group users<\/strong>. When we talk about demographics we mean:<\/span><\/p>\n <\/span><\/p>\n <\/p>\n It is, basically, the breakdown of the users that are part of the company’s database, based on<\/span> superficial traits such as age or gender<\/strong> .<\/span> <\/p>\n <\/p>\n This helps us answer who these people are in our contact base<\/strong>. Without a doubt, it is the easiest data to obtain, because it is a less invasive segmentation than others. The user only needs to complete their data through a form or a survey and with that we would already have the information. <\/span><\/p>\n <\/p>\n Segmentation of customers by demographic data saves time and places us more clearly in front of our audience<\/strong> , understanding who we are targeting.<\/span> <\/p>\n <\/p>\n However, we must say that, as we mentioned before, this criterion gives us superficial information, so it does not allow us to know the users in depth. To do this, we will need to combine it with another type of segmentation that we will see in the following points. <\/span><\/p>\n <\/p>\n <\/p>\n If we talk about<\/span> customer segmentation examples<\/strong>, this is another of the clearest. Is about <\/span>divide users based on geographic location criteria<\/strong>. In other words, it is a type of segmentation designed to answer where the people in our contact base are. In this way, the criteria to identify when we group consumers according to their physical location are: <\/span><\/p>\n <\/span><\/p>\n <\/p>\n This type of customer segmentation can have a significant influence on<\/span> interactions in physical stores<\/strong>. Therefore, it is one of the criteria most used by businesses that are committed to the <\/span>local marketing<\/strong> .<\/span> <\/p>\n <\/p>\n In addition, consumers grouped in similar geographical areas may share similar preferences, so applying this segmentation criterion within your strategy can be very useful. <\/span><\/p>\n <\/p>\n <\/p>\n So far we have presented you with two types of customer segmentation that help answer the who and where of your database. Now we are going to introduce you to another kind of segmentation that can help you answer <\/span>How do users behave?<\/strong> <\/span><\/p>\n <\/p>\n This is<\/span> behavioral segmentation<\/strong>. It is based on the <\/span>behavior patterns of people while interacting with a brand<\/strong>. Here we delve into the habits of the user; the timing, frequency and level of use of a tool, product or platform; added to the stage in which you are in your shopping journey; and their attitude towards the brand.<\/span><\/p>\n <\/p>\n Some criteria to use:<\/span><\/p>\n <\/span><\/p>\n <\/p>\n This class of customer targeting can be used to<\/span> gain insight into user experience<\/strong> .<\/strong> It also helps<\/span> you identify potential future customers<\/strong> who are more likely to buy a product.<\/span> <\/p>\n <\/p>\n <\/p>\n To close the list of the different types of customer segmentation that you can apply in your business, we must mention<\/span> psychography<\/strong>. What is this and why is it important to you? Well, although it may seem that the concept is quite far from the world of marketing and sales, the truth is that it is about<\/span> one of the key criteria for grouping users<\/strong> .<\/span> <\/p>\n <\/p>\n Psychographic<\/span> segmentation<\/strong> It involves taking into account the lifestyle, beliefs, personality traits and interests of the users. Unlike the demographic or behavioral criterion, the psychographic <\/span>allows you to answer why a person buys your product<\/strong> .<\/span><\/p>\n <\/p>\n What is usually taken into account in this kind of segmentation?<\/span><\/p>\n <\/span><\/p>\n <\/p>\n As we can see, this type of segmentation<\/span> implies a deeper understanding of the audience.<\/strong>. However, by grouping users in this way, the business can be better prepared to tailor its strategies to the expectations of current and potential customers. <\/span><\/p>\n <\/p>\n <\/p>\n You already know what segmentation is and what are the main criteria that you can use to group users in your database. What you still don’t know is how to put all this into practice. In other words <\/span>How to do customer segmentation?<\/strong> We share the fundamental steps to achieve it.<\/span><\/p>\n <\/span><\/p>\n <\/p>\n <\/p>\n As we said at the beginning,<\/span> segmenting customers is one of the alternatives to personalize the user experience<\/strong>. This leads to another advantage: by providing more relevant experiences, <\/span>the brand can achieve better results<\/strong>. Segmentation is undoubtedly one of the secrets to selling more. <\/span><\/p>\n <\/p>\n What we must bear in mind is that if a company knows its audience better and understands more precisely what their needs and motivations are, it can create<\/span> more specific marketing campaigns.<\/strong>. Something like to do <\/span>one-to-one marketing<\/strong>. The user feels that the brand understands their problem and that it speaks directly to them about what interests them. <\/span><\/p>\n <\/p>\n If you know who you are targeting, you can implement more effective lead<\/span> nurturing strategies, incentivize buybacks<\/a> , and even wake up inactive users<\/strong> .<\/span> <\/p>\n <\/p>\n\n
<\/span>What is customer segmentation?<\/span><\/span><\/h2>\n
<\/span>Types of customer segmentation <\/span><\/span><\/h2>\n
Demographic segmentation<\/span><\/h3>\n
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Geographical segmentation<\/span><\/h3>\n
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Behavioral segmentation<\/span><\/h3>\n
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Psychographic segmentation<\/span><\/h3>\n
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<\/span>How to classify and segment your customers? Step by Step<\/span><\/span><\/h2>\n
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<\/span>Why segment customers?<\/span><\/span><\/h2>\n