{"id":25476,"date":"2022-01-12T20:42:13","date_gmt":"2022-01-12T20:42:13","guid":{"rendered":"https:\/\/blog.embluemail.com\/what-is-remarketing-techniques-and-benefits-for-your-business\/"},"modified":"2022-08-31T20:22:12","modified_gmt":"2022-08-31T20:22:12","slug":"what-is-remarketing-techniques-and-benefits-for-your-business","status":"publish","type":"post","link":"https:\/\/blog.embluemail.com\/en\/what-is-remarketing-techniques-and-benefits-for-your-business\/","title":{"rendered":"What is remarketing? Techniques and benefits for your business"},"content":{"rendered":"<p><\/p>\n<h4><span style=\"color: #666666;\"><span style=\"font-weight: 400;\">Remarketing<\/span> <b><i>What is it?<\/i><\/b> <i><span style=\"font-weight: 400;\">How<\/span><\/i> <strong><i>will my sales increase<\/i><\/strong><i><span style=\"font-weight: 400;\">? Why is everyone talking about him? <\/span><\/i><span style=\"font-weight: 400;\">Known<\/span> <span style=\"font-weight: 400;\">one of the most important digital marketing techniques to multiply your conversions. Take advantage of this note, gift included! Find out everything you need to know about <\/span><b>remarketing <\/b><\/span><\/h4>\n<p><\/p>\n<h4><b style=\"color: #666666; font-size: x-large;\">Index<\/b><\/h4>\n<ul>\n<li><a href=\"#ancla1\"><b>What is remarketing?<\/b><\/a><\/li>\n<li><a href=\"#ancla2\"><b>How to increase your sales with remarketing<\/b><\/a><\/li>\n<li><a href=\"#ancla3\"><b>Types of remarketing for your strategy<\/b> <\/a><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><a href=\"#ancla4\"><span style=\"font-weight: 400;\">Abandoned cart remarketing.<\/span><\/a><\/p>\n<p style=\"padding-left: 30px;\"><a href=\"#ancla5\"><span style=\"font-weight: 400;\">Remarketing by Up selling.<\/span><\/a><\/p>\n<p style=\"padding-left: 30px;\"><a href=\"#ancla6\"><span style=\"font-weight: 400;\">Remarketing by Cross selling.<\/span><\/a><\/p>\n<ul>\n<li><a href=\"#ancla7\"><b>Email Marketing and Remarketing: the winning team<\/b><\/a><\/li>\n<li><a href=\"#ancla8\"><b>Step by step for your remarketing strategy<\/b><\/a><\/li>\n<li><b><a href=\"#ancla9\">Remarketing in the omnichannel strategy<br \/>\n<\/a><\/b><b><\/b><\/li>\n<li><b><a href=\"#ancla10\">Remarketing FAQ<\/a><\/b><\/li>\n<\/ul>\n<p><\/p>\n<h2 id=\"ancla1\"><span class=\"ez-toc-section\" id=\"what-is-remarketing\"><\/span><strong>What is remarketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><b>Remarketing<\/b> <span style=\"font-weight: 400;\">is one of the<\/span> <span style=\"font-weight: 400;\">most<\/span> <a href=\"https:\/\/blog.embluemail.com\/remarketing-una-habilidad-clave-para-tus-campanas\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">effective digital marketing techniques<\/span><\/a> <span style=\"font-weight: 400;\">to<\/span> <b>increase sales<\/b><span style=\"font-weight: 400;\">. Consists in <\/span><b>approach users<\/b> <span style=\"font-weight: 400;\">who have already visited or bought on your site to<\/span> <b>offer them products or services linked<\/b> <span style=\"font-weight: 400;\">to what they have shown interest in<\/span><\/p>\n<p><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: large; color: #ff5739;\"><b><i>&#8220;Remarketing consists of approaching users who have already visited or bought<\/i><\/b><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"font-size: large; color: #ff5739;\"><b><i>on your site to offer products or services related to that<\/i><\/b><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"font-size: large; color: #ff5739;\"><b><i>in which they have already shown interest &#8220;<\/i><\/b><\/span><\/h3>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Implementing a<\/span> <strong>remarketing<\/strong> strategy <span style=\"font-weight: 400;\">is not only key when it comes to<\/span> tempting those customers <span style=\"font-weight: 400;\">to<\/span> <b>return to your business<\/b> <span style=\"font-weight: 400;\">and multiply conversions. It is also <\/span><b>a great way<\/b> <span style=\"font-weight: 400;\">to offer them a<\/span> <b>personalized experience<\/b> <span style=\"font-weight: 400;\">, show them how much you know them,<\/span> <b>retain<\/b> them <span style=\"font-weight: 400;\">and create lasting links through an<\/span> <a href=\"https:\/\/blog.embluemail.com\/como-alcanzar-la-omnicanalidad-en-2022\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">omnichannel strategy<\/span><\/a><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Do you want<\/span> <b>a practical example<\/b> <span style=\"font-weight: 400;\">to fully understand<\/span> <b>what remarketing is all about?<\/b><span style=\"font-weight: 400;\">? You need to know <\/span><span style=\"font-weight: 400;\">how can it be applied<\/span> <span style=\"font-weight: 400;\">?<\/span> <b>Don&#8217;t miss this snippet from our webinar!<\/b><\/p>\n<p><\/p>\n<h2 id=\"ancla2\"><span class=\"ez-toc-section\" id=\"how-to-increase-your-sales-with-remarketing\"><\/span><b>How to increase your sales with remarketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Isn&#8217;t it beautiful when someone gives you a gift and when you open the package you find<\/span> <b>just what you wanted<\/b><span style=\"font-weight: 400;\">? Or when you make a gift and whoever opens it tells you<\/span> <b>&#8220;<\/b> <b><i>Oh, how did you know<\/i><\/b> <i><span style=\"font-weight: 400;\">?&#8221;<\/span><\/i> <span style=\"font-weight: 400;\">Well, that is<\/span> <b>exactly what your customers will think of your brand<\/b> <span style=\"font-weight: 400;\">thanks to<\/span> <b>remarketing<\/b> <span style=\"font-weight: 400;\">and that is the reason why<\/span> <b>your sales will increase<\/b> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Surely it has already happened to you on the most important commercial dates such as Hot Sale or Cyber Monday, that<\/span> <span style=\"font-weight: 400;\">promotions about products that you need, or want to buy, come to your email<\/span> <span style=\"font-weight: 400;\">and thanks to that you can compare prices, product functions and buy!<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Is that<\/span> <b>if users feel that you listen to them<\/b> <span style=\"font-weight: 400;\">, they will take you into account every time they have to make a purchase decision.<\/span> <b>How much in mind?<\/b> <span style=\"font-weight: 400;\">According to<\/span> <a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=2852484\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">a study by the<\/span> <i><span style=\"font-weight: 400;\">Stanford Graduate School of Business<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">,<\/span><\/i> <b>more than 15%<\/b> <span style=\"font-weight: 400;\">of users return to a store after receiving a first remarketing message<\/span><\/p>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-will-your-sales-increase\"><\/span><b>Why will your sales increase?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will make a place for yourself in the minds of users and you will make them remember you. But beware: you must not <\/span><b>saturate them<\/b><span style=\"font-weight: 400;\"> with your messages. The <\/span><a href=\"https:\/\/www.embluemail.com\/contact-frequency-scoring.html\"><b>Contact Frequency Scoring<\/b><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> It is a good tool to know the ideal frequency to communicate with them.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will be approaching users who<\/span> <b>already showed an interest<\/b> <span style=\"font-weight: 400;\">, which puts you<\/span> <b>much closer to the conversion<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> that if you try to knock on the door of someone who never had a link with your brand.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">You will provide users with <b>a true personalized experience<\/b> , approaching you with the most suitable product according to their navigation, calling them by name in the messages and telling why what you offer is the best option <b><\/b><\/li>\n<\/ul>\n<p><\/p>\n<p><b>How? Would you like to know a little more about why remarketing will increase your sales? <\/b><span style=\"font-weight: 400;\">Well, you may be interested<\/span> in <b>playing<\/b> <span style=\"font-weight: 400;\">this fragment of the webinar &#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However,<\/span> <b>it is not always the same remarketing strategy<\/b> <span style=\"font-weight: 400;\">that will give your business the best results, and that is why it is important that you know<\/span> <b>what the three types of remarketing are<\/b> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nvMDTWoOp58?start=2000\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">However,<\/span> <b>it is not always the same remarketing strategy<\/b> <span style=\"font-weight: 400;\">that will give your business the best results, and that is why it is important that you know<\/span> <b>what the three types of remarketing are<\/b> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><\/p>\n<h2 id=\"ancla3\"><span class=\"ez-toc-section\" id=\"types-of-remarketing-for-your-strategy\"><\/span><b>Types of remarketing for your strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><b>Remarketing<\/b> is <span style=\"font-weight: 400;\">the<\/span> <span style=\"font-weight: 400;\">perfect tool to approach you<\/span> <b>in a creative and personalized way<\/b><span style=\"font-weight: 400;\"> to those users who have already visited your business, whether or not they made their first purchase. But, depending on what the journey of each user has been, the strategies that we can apply are different <\/span><\/p>\n<p><\/p>\n<h3 id=\"ancla4\"><b>Abandoned cart <\/b><\/h3>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Have you noticed that users enter your business online, fill their carts and then leave without completing their purchases? Frustrating, right? According to <\/span><a href=\"https:\/\/www.ecommerce-nation.es\/carrito-abandonado-ecommerce-infografia\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">EcommerceNation<\/span><\/a> <span style=\"font-weight: 400;\">, 78% of customers abandon their purchase process before finalizing it<\/span><\/p>\n<p><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff5739;\"><b><i>&#8220;78% of customers abandon their purchase process before finalizing it, but 25% <\/i><\/b><\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff5739;\"><b><i>of those who enter the site for the second time if they complete it. &#8220;<\/i><\/b><\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff5739;\"><b><i>Source: eCommerceNation<\/i><\/b><\/span><\/h4>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">But this<\/span> <b>has a solution<\/b> <span style=\"font-weight: 400;\">in an abandoned cart strategy: according to the same study,<\/span> <b>25%<\/b> <span style=\"font-weight: 400;\">of those who enter<\/span> <b>the site for the second time<\/b> <span style=\"font-weight: 400;\">will complete their purchases, and<\/span> <b>80%<\/b> <span style=\"font-weight: 400;\">of them are made within<\/span> <b>24 hours.<\/b> <span style=\"font-weight: 400;\">after the first admission. Because <\/span><b>sending an email to users reminding them of<\/b> <span style=\"font-weight: 400;\">what they were so interested<\/span> <b>in can really impact your conversions<\/b><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nvMDTWoOp58?start=1491\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 id=\"ancla5\"><b>Up Selling <\/b><\/h3>\n<p><\/p>\n<p>This <b>remarketing<\/b> <span style=\"font-weight: 400;\">strategy<\/span> <span style=\"font-weight: 400;\">consists of contacting users<\/span> <b>who have already made a purchase<\/b> <span style=\"font-weight: 400;\">in our business to offer them<\/span> <b>a product or service of a higher category<\/b> <span style=\"font-weight: 400;\">than the one they purchased, such as premium versions or limited editions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For<\/span> <b>up selling<\/b> to <span style=\"font-weight: 400;\">work well, it is key<\/span> <b>to know well what type of buyer each user is<\/b> <span style=\"font-weight: 400;\">and take into account their purchase history to reach them with the<\/span> <b>right<\/b> product or service.<span style=\"font-weight: 400;\">. Did you buy a fan? Won&#8217;t you be interested in this <\/span><b>air conditioning<\/b> <span style=\"font-weight: 400;\">at a good discount?<\/span><\/p>\n<p><\/p>\n<h3 id=\"ancla6\"><strong>Cross selling<\/strong><\/h3>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">It is about <b>contacting those users who have already bought from your online business<\/b> but, in this case, to <b>offer them complementary products<\/b> to those they purchased. For example, if a user bought a tennis racket, we could offer them a good discount on a racket bag or the best clothing.<br \/>\n<\/span><\/p>\n<p><\/p>\n<h2 id=\"ancla7\"><span class=\"ez-toc-section\" id=\"email-marketing-and-remarketing-the-winning-team\"><\/span><b>Email marketing and remarketing: the winning team<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Email<\/span> <a href=\"https:\/\/blog.embluemail.com\/remarketing-nuevo-paradigma-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>marketing<\/b><\/a> <span style=\"font-weight: 400;\">consists of sending<\/span> <b>mass<\/b> emails <span style=\"font-weight: 400;\">to a contact base in order to promote<\/span> <b>a brand or its products and services<\/b><span style=\"font-weight: 400;\">. And, when it comes to doing <\/span><b>Remarketing<\/b> <span style=\"font-weight: 400;\">is the best channel to achieve<\/span> personalized <span style=\"font-weight: 400;\">and<\/span> <b>relevant<\/b> <b>campaigns<\/b> <span style=\"font-weight: 400;\">at a very low cost.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Are you worried about making your investment worthwhile? Well according to the <\/span><a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/08\/21\/email-marketing-threats-and-opportunities\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">Direct Marketing Association<\/span><\/i><\/a><span style=\"font-weight: 400;\">, email marketing has an average return on investment rate of 122%. And if you use all the functions that email marketing offers you, you can increase your sales up to 3 times with the use of <\/span><span style=\"font-weight: 400;\">triggers mails<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it is one of the channels that offers a greater possibility of<\/span> <b>personalization<\/b> <span style=\"font-weight: 400;\">, being able to write to users by their name or<\/span> <b>letting our creativity fly<\/b> <span style=\"font-weight: 400;\">when<\/span> <b>writing the most original subjects<\/b> .<\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand<\/span> <b>,<\/b> <span style=\"font-weight: 400;\">it is possible to<\/span> <b>automate<\/b><b> <\/b><span style=\"font-weight: 400;\">sending emails so that they<\/span> <b>come out at the most appropriate time<\/b><span style=\"font-weight: 400;\"> according to the decisions that each user is making in your online business. Not only will you arrive with the perfect message, but also just in time <\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Achieve personalized communications and build customer loyalty? Increase conversions? Save time and make your investment worth much better? <\/span><b>You have already seen that all of this is possible thanks to effective remarketing! <\/b><b><br \/>\n<\/b><b>What is missing then? <\/b><span style=\"font-weight: 400;\">That you start your own remarketing strategy and tell us how it went <\/span><b><br \/>\n<\/b><b><br \/>\n<\/b><\/p>\n<p><\/p>\n<h2 id=\"ancla8\"><span class=\"ez-toc-section\" id=\"step-by-step-to-implement-it-in-your-strategy\"><\/span><b>Step by step to implement it in your strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><b>The first step before starting is to know your audience well<\/b> <span style=\"font-weight: 400;\">and put<\/span> <b>your customers at the center<\/b><span style=\"font-weight: 400;\"> of your strategy. By doing this, you will have already taken the first and most important step to achieve <\/span><b>effective remarketing<\/b> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">When you already know who you are going to talk to, their tastes, preferences and customs, then it is time to<\/span> <b>attract them creatively<\/b><span style=\"font-weight: 400;\">. Because <\/span><b>The second step<\/b> <span style=\"font-weight: 400;\">is to be the<\/span> <b>most original and relevant<\/b> <span style=\"font-weight: 400;\">with each of our messages.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Being<\/span> <b>as creative as we can<\/b> <span style=\"font-weight: 400;\">is key to<\/span> <span style=\"font-weight: 400;\">standing out among so many communications<\/span><span style=\"font-weight: 400;\">. You can too <\/span><b>appeal to a sense of urgency<\/b> <span style=\"font-weight: 400;\">by including custom pop-ups in different URLs of your site<\/span> <span style=\"font-weight: 400;\">with<\/span> <b>OnSite<\/b> <span style=\"font-weight: 400;\">, the new emBlue tool<\/span> <b>or using<\/b> <b>Push Notifications<\/b> <b>on your mobile devices.<\/b><\/p>\n<p><\/p>\n<p><b>The third step?<\/b><span style=\"font-weight: 400;\"> Define objectively <\/span><b>how often we contact users<\/b><span style=\"font-weight: 400;\"> in our <\/span><b>remarketing strategy avoid spam and excesses! <\/b><span style=\"font-weight: 400;\"> There is nothing worse than the repeating ad <\/span><b>Over and over again<\/b><span style=\"font-weight: 400;\"> so <\/span><b>invasive <\/b><span style=\"font-weight: 400;\"> These tips are <\/span><b>keys to your remarketing strategy<\/b><span style=\"font-weight: 400;\"> and that is why in this video you will be able to know a little more about them <\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Once you have contemplated all this, and in the final stage of your strategy, you should think about what will be the<\/span> <b>channels to implement<\/b> <b>remarketing<\/b> <span style=\"font-weight: 400;\">effectively:<\/span> <i><span style=\"font-weight: 400;\">Google ads<\/span><\/i> <span style=\"font-weight: 400;\">, social networks, email marketing,<\/span> <span style=\"font-weight: 400;\">SMS marketing<\/span><span style=\"font-weight: 400;\"> and push notifications, to name just a few. They all have their peculiarities, but the same goal: <\/span><b>personalize to get closer to customers<\/b> <span style=\"font-weight: 400;\">and increase conversions<\/span> <b>.<\/b><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Our favorite? Without a doubt: at the time of <\/span><b>show users that we know them<\/b> <span style=\"font-weight: 400;\">and establish a conversation with them, the best and most relevant option is<\/span> <b>email marketing<\/b><\/p>\n<p><\/p>\n<h2 id=\"ancla9\"><span class=\"ez-toc-section\" id=\"remarketing-in-your-omnichannel-strategy\"><\/span><b>Remarketing in your omnichannel strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Users are more willing to engage in conversations with brands that share the same values. That is why it is important that you include the <\/span><b>remarketing in your omnichannel strategy<\/b> <span style=\"font-weight: 400;\">and use it to connect with your customers after the purchase or if they have not yet decided to buy.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">In addition to increasing your conversions, you will connect with their specific needs and you can do it in a non-invasive way, you must differentiate yourself from the competition! We all want to sell, loyalty and create a community very few do.<\/span><\/p>\n<p><\/p>\n<p><b><i>Did you know that getting a new customer is 25% more expensive than working for someone who already bought you to do it again and that you are 60% more likely to sell to a previous customer than to a new one?<\/i><\/b><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know, it&#8217;s time to launch your omnichannel strategy and include remarketing in it to increase your sales and strengthen the bond with your customers, like a professional! <\/span><\/p>\n<p><\/p>\n<h3 id=\"ancla10\"><strong>Frequent questions<\/strong><\/h3>\n<p><\/p>\n<h4><span style=\"font-size: large;\"><b>What is remarketing?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Remarketing<\/span> <span style=\"font-weight: 400;\">is a<\/span> <b>digital<\/b> <b>marketing technique<\/b> <span style=\"font-weight: 400;\">that consists of<\/span> <b>contacting users who have already visited or bought from your business<\/b> <span style=\"font-weight: 400;\">to offer products or services related to those in which they showed interest.<\/span><\/p>\n<p><\/p>\n<h4><span style=\"font-size: large;\"><b>What are the types of remarketing?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span> <b><i>Abandoned cart<\/i><\/b> <span style=\"font-weight: 400;\">, for those who<\/span> <b>did not complete their<\/b> <span style=\"font-weight: 400;\">purchase process.<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211;<\/span> <b><i>Up selling<\/i><\/b> <b>,<\/b> <span style=\"font-weight: 400;\">to offer users a product<\/span> <b>superior<\/b> <span style=\"font-weight: 400;\">to the one they already purchased.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211;<\/span> <b><i>Cross selling<\/i><\/b> <span style=\"font-weight: 400;\">, with which customers are offered a<\/span> <b>complementary<\/b> product or service <span style=\"font-weight: 400;\">to the one they have already purchased.<\/span><\/p>\n<p><\/p>\n<h4><span style=\"font-size: large;\"><b>Why choose email for remarketing?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Email marketing allows<\/span> <b>personalized<\/b> <span style=\"font-weight: 400;\">and<\/span> <b>relevant<\/b> campaigns<span style=\"font-weight: 400;\"> at a low cost. Strengthens the <\/span><b>link with users<\/b> <span style=\"font-weight: 400;\">and allows<\/span> <b>automating<\/b> <span style=\"font-weight: 400;\">each of the messages according to user behavior.<\/span><\/p>\n<p><\/p>\n<h4><span style=\"font-size: large;\"><b>What is the difference between remarketing and retargeting?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Retargeting<\/span> <span style=\"font-weight: 400;\">is a<\/span> <b>sub<\/b> <b>-category<\/b> <span style=\"font-weight: 400;\">of<\/span> <b>remarketing<\/b><span style=\"font-weight: 400;\">. And it consists, specifically, in the use of <\/span><b>cookies<\/b> <span style=\"font-weight: 400;\">to serve ads to users who re-enter the website.<\/span><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u00bfQu\u00e9 es el remarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"El remarketing es una t\u00e9cnica de marketing digital que consiste en contactar a los usuarios que ya han visitado o comprado en tu negocio para ofrecerles productos o servicios relacionados a aquellos en los que demostraron inter\u00e9s.\"}},{\"@type\":\"Question\",\"name\":\"\u00bfCu\u00e1les son los tipos de remarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"-Carrito abandonado, para quienes no completaron su proceso de compra. \\n-Up selling, para ofrecer a los usuarios un producto superior al que ya adquirieron.\\n-Cross selling, con el que se ofrece a los clientes un producto o servicio complementario a aquel que ya han adquirido.\"}},{\"@type\":\"Question\",\"name\":\"\u00bfPor qu\u00e9 elegir email para hacer remarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"El email marketing permite campa\u00f1as personalizadas y relevantes a bajo costo. 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