{"id":25477,"date":"2022-01-12T20:48:56","date_gmt":"2022-01-12T20:48:56","guid":{"rendered":"https:\/\/blog.embluemail.com\/what-is-emailing-and-how-to-include-it-in-your-business-guia-completa-ejemplos\/"},"modified":"2022-01-12T20:48:56","modified_gmt":"2022-01-12T20:48:56","slug":"what-is-emailing-and-how-to-include-it-in-your-business-guia-completa-ejemplos","status":"publish","type":"post","link":"https:\/\/blog.embluemail.com\/en\/what-is-emailing-and-how-to-include-it-in-your-business-guia-completa-ejemplos\/","title":{"rendered":"What is emailing and how to include it in your business? "},"content":{"rendered":"\n

Email has been in our lives for a long time, even before the creation of the internet. However, it is more current than ever, since it has become one of the most used tools by businesses. What is this about? A that offers the possibility of building a relationship with users and thus increasing sales and loyalty opportunities. To do this, the key is in a strategy known as <\/span>emailing<\/strong> .<\/span> <\/span><\/em><\/p>

<\/span>What is emailing?<\/span><\/span><\/h2>

Emailing is a strategy that consists of sending emails in bulk to a list of contacts<\/strong>. These messages serve, among other things, to inform you of the latest news about the business, such as launches, promotions, events, etc. Above all, <\/span>They are a key two-way communication piece to maintain and consolidate the relationship with leads and customers.<\/strong><\/p>

Why the email?<\/span><\/em> You may doubt the effectiveness of email, considering all the tools that have emerged in recent years. In a world dominated by WhatsApp and social networks, what possibilities does email have? What you have to understand is that they are not competition, but rather t<\/strong><\/span>All are media that can be part of your omnichannel strategy. <\/strong><\/p>

Basically,<\/span> places customers at the center, allowing businesses to manage communication with them in a coherent way, through the different channels<\/strong>. The result is a <\/span>homogeneous experience on all platforms and media<\/strong> in which the user interacts with the brand.<\/span> <\/p>

In this sense,<\/span> emailing is one of the channels that a business can use to interact with its contact list.<\/strong>. According to <\/span>Statistics gathered by Kinsta<\/span><\/a> ,<\/span> email is one of the top 3 content delivery media for B2C and B2B merchants.<\/strong> <\/p>

And if we talk about the<\/span> Return on Investment<\/strong> (ROI), at least<\/span> 59% of marketers say that emailing is their biggest source of ROI.<\/strong> <\/p>

So email marketing is more alive than ever; It is one of the most used channels to send content and interact with users; and offers a high ROI compared to other media. What are you waiting for to launch your first emailing campaign? Don’t you know how to do it? Do not worry! For that we have created this guide. Here we share the step by step. <\/span><\/p>

<\/span>Emailing where to start?<\/span><\/span><\/h2>

In a list of tasks to do to start emailing, where do you think you should start? <\/span>It all starts with being clear about what you want to say and to whom<\/strong>. This brings us to two fundamental steps:<\/span><\/p>\n