{"id":25479,"date":"2022-01-12T20:50:08","date_gmt":"2022-01-12T20:50:08","guid":{"rendered":"https:\/\/blog.embluemail.com\/what-is-sms-marketing\/"},"modified":"2022-08-31T19:19:47","modified_gmt":"2022-08-31T19:19:47","slug":"what-is-sms-marketing","status":"publish","type":"post","link":"https:\/\/blog.embluemail.com\/en\/what-is-sms-marketing\/","title":{"rendered":"What is SMS marketing?"},"content":{"rendered":"

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What is<\/i> SMS marketing<\/a>? How to start a campaign <\/i>SMS marketing<\/i>? What is SMS marketing for? Learn how to use it, why choose it, what kind of messages to send and what are its main benefits in this note <\/i><\/strong><\/span><\/p>\n

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<\/span>What is SMS marketing?<\/b><\/span><\/h2>\n

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SMS marketing<\/b> is a sales and communication tool that uses the sending of<\/span> massive<\/span> text messages<\/strong> to mobile phones in order to achieve one<\/span> goal<\/strong> :<\/b> to announce offers, updates and important communications that seek to generate a sense of urgency in the user.<\/span><\/p>\n

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<\/span>Why choose bulk SMS?<\/b><\/span><\/h2>\n

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In addition to the high<\/span> percentage of<\/strong> bulk sms<\/strong> openings<\/strong><\/span> ,<\/b> the great advantage of using<\/span> sms marketing<\/strong> is that the support where it is received are mobile phones. The time on the screen of users with this type of device, assures us that they will know that a message has arrived, through a visual or sound notification or both. <\/span>
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The<\/span> Pew Research Center<\/span><\/a> conducted a study on this:<\/span> 98% of incoming text messages are read<\/b> by recipients. And the time in which the receiver reads a received sms is <\/span>within the first 3 minutes.<\/b><\/p>\n

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Another point in favor that will make you think about<\/span> implementing an SMS campaign<\/b> is that in recent years transactions and visits to websites from mobile have notably increased. According <\/span>Bamb\u00fa Mobile<\/span><\/a> , in 2020<\/span> the smartphone was involved in 58% of all online acquisitions worldwide<\/b> and the same was projected so far in 2021.<\/span><\/p>\n

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By connecting with customers on the same device where they make the purchase, you will not have to send them to another place, you will be able to insert your directing links to the url that you want and improve the user experience.<\/span> Psst: as long as it is optimized to receive visits from phones;)<\/i><\/b><\/p>\n

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<\/span>SMS marketing: ideas for your campaigns<\/b><\/span><\/h2>\n

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Communicating through<\/span> SMS<\/strong> represents an enriching challenge for our campaigns:<\/span> communicating concisely<\/b> and efficiently<\/strong> .<\/b> This is a good way to highlight and highlight important information in our strategy for users.<\/span><\/p>\n

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When and why send massive sms campaigns?<\/b>
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As we said, the<\/span> mass sending of sms<\/strong> is usually used to communicate events or special actions and seek to generate a<\/span> sense of urgency<\/strong>. Get inspired by some of the examples below:<\/span><\/p>\n

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SMS<\/span> , in<\/b> a<\/span> comparison with<\/span> push notifications<\/b><\/a> ,<\/b> They must also be clear, precise and brief. Taking advantage of the 160 character limit that emBlue allows does not mean reducing the information, but it allows us to exploit creativity to persuade and seduce the user in a few words.<\/span>
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With<\/span> mass SMS campaigns<\/b> we can send messages to a<\/span> very wide audience,<\/b> anytime and anywhere in the world. The ease and effectiveness of this type of campaign make them an ideal complement to further amplify the results once <\/span>omnichannel strategy.<\/span><\/a><\/p>\n