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If we talk about an omnichannel strategy<\/strong> , a “hello, how are you?” it is much more than a simple greeting<\/span> Offering a good welcome message to our clients,<\/strong> through email or another channel, can impact the entire relationship with our brand.<\/strong> What is a welcome message? What is it for? How to write it? Find out in this note! <\/span> <\/strong><\/span><\/p>\n <\/p>\n Did you know that the<\/span> welcome message<\/b> is the one that captures the most attention from the user?<\/span> <\/p>\n <\/p>\n Imagine this: a person visits your website for the first time. While browsing the site a <\/span>push notification<\/a><\/strong> inviting you to leave your details to subscribe to the newsletter.<\/span> <\/p>\n So far, the user may not feel interested in giving you their information, after all, we are bombarded by messages of this kind. However, in exchange for doing so you offer him something that is just what he was looking for!<\/strong> It could be free downloadable material, a discount on your first purchase, or exclusive access to an event, to name a few examples. <\/span><\/p>\n <\/p>\n It’s your lucky day! what you have offered has hit the mark<\/b> .<\/span> <\/p>\n <\/p>\n What will you get in return? In this case it is the least, the important thing is that in addition to that “gift”, <\/span>the user expects your welcome message<\/strong> almost as long as they will expect, when making their first purchase, the possibility of giving feedback on their experience with the brand. Did I already tell you about Net Promoter Score? I don’t want to deviate too much, but if you are interested in simple customer retention you should read this other note from our blog;)<\/a><\/strong><\/em><\/p>\n <\/p>\n Undoubtedly, that is the main attraction of this kind of communication,<\/span> the interest of the user<\/b>. Because that means only one thing: it will be waiting for that message and, therefore, <\/span>the opening possibilities are greater<\/b> .<\/span> <\/p>\n <\/p>\n Now that you have their full attention, it is time to receive it accordingly<\/span> , what would that be like?<\/span><\/i> Calm down, we will explain it to you below.<\/span> <\/p>\n <\/p>\n <\/p>\n The welcome message to a client or subscriber is one that is sent with the aim of greeting the user and thanking him for the action he has just carried out<\/strong> .<\/strong> Among them, we can distinguish:<\/span><\/p>\n <\/p>\n <\/p>\n Customer welcome messages are communications that we can schedule automatically (sorry, automating is too important<\/a> not to say<\/strong><\/span> )<\/strong> These respond to that action that the user has just performed for the first time in relation to our business.<\/span> <\/p>\n <\/p>\n What is a welcome message to a customer? The welcome message to a client or subscriber is one that is sent, in an automated way, with the aim of greeting the user and thanking him for the action he has just carried out<\/strong> .<\/strong><\/i><\/b><\/span><\/p>\n <\/p>\n Welcoming is possibly the first direct interaction you have with that person and this only means one thing:<\/span> their relationship is just beginning<\/strong> . To make a good first impression<\/b> – remember that it is the most important – there is<\/span> nothing like giving a good welcome<\/b> .<\/span><\/span> <\/p>\n <\/p>\n The possibilities that this kind of message offers us are endless. Therefore, it is important to know <\/span>why we should strategically plan this type of interaction with users<\/strong> <\/span><\/p>\n <\/span><\/p>\n <\/p>\n <\/p>\n Do you have a chair handy? No? So walk over to one and sit down before reading this: <\/span>welcome messages via email have an average open rate of more than 50%.<\/strong><\/p>\n <\/p>\n Welcome messages sent via email have an average open rate -u Open Rate- that exceeds 50%. <\/strong><\/em><\/span><\/p>\n Source: Invest<\/a><\/strong><\/em><\/p>\n <\/strong><\/em><\/p>\n <\/p>\n In the case of<\/span> SMS marketing<\/a><\/strong> , we told you a few days ago that<\/span> 98% of the text messages that arrive are read by the recipients almost immediately<\/b> .<\/span> <\/p>\n What about the messages that you can send to your clients through WhatsApp? These <\/span>They have an open rate that ranges between 70% and 90%. <\/strong><\/p>\n As you can see,<\/span> the welcome message has a lot of potential within your omnichannel strategy.<\/a><\/strong>. And this is largely due to the fact that, regardless of the channel you use, the best of all will always be that there will be someone waiting for you on the other side. <\/span><\/p>\n <\/p>\n In addition, there are other reasons to send a welcome message to a customer<\/strong> .<\/span> Which?<\/strong> Well, it is what follows in the note <\/span><\/p>\n <\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n It’s time to get to work<\/b> on customer welcome messages<\/strong> Where to start? We give you a brief guide so as not to fail. <\/span><\/p>\n <\/p>\n <\/p>\n What would become of our strategies without objectives?<\/a><\/b> Where would our campaigns lead us without these goals to be achieved? In the case of the welcome message <\/span>It is important to define what we will try to do from the moment a user provides us with their data<\/b> .<\/span> <\/p>\n For example, it may be that in the welcome message to a client our objective is to reinforce the identity of our brand. Based on this, we will place a strong emphasis on staying connected through our social networks or we will <\/span>storytelling<\/span><\/a> sharing the history of the company.<\/span> <\/p>\n In other cases, we may seek to provide useful information, mainly by sharing featured blog articles or tips and recommendations for the use of our platform. <\/span>While another goal may be conversion. In that case, we will include discount codes, special promotions or exclusive accesses. <\/span><\/p>\n The important thing before starting is to be clear about what objective we intend to achieve with<\/b> the welcome messages for customers.<\/strong> <\/p>\n <\/p>\n <\/p>\n This would be something like having rhythm.<\/span> The ideal is to welcome as soon as a user registers in our database<\/b> .<\/span> However, if it is a sequence of welcome messages, it is possible to use other time frames as well.<\/span><\/p>\n For example, if a person subscribed to the blog with their email, an immediate first communication can be sent to thank the registration and share the outstanding contents of the blog. Adding, in addition, links to social networks. <\/span><\/p>\n A second email could be sent two days later to share the articles chosen especially for the user. And u<\/span>A third email would be sent a week after registration to invite the subscriber to a webinar or download content. <\/span><\/p>\n In this sense,<\/span> user segmentation<\/b><\/a> is very important<\/b> to know what type of welcome message is appropriate.<\/b> <\/span><\/p>\n <\/p>\n <\/p>\n Something essential in<\/b> any interaction with customers or subscribers is personalization<\/strong>. From using the user’s first name, to offering relevant content or products based on their preferences. Everything is useful when starting to build a quality bond with our audience. <\/span><\/p>\n You wonder, for example, how can you personalize a good email marketing campaign that includes a welcome message to customers?<\/strong> This note has all the answers you need<\/strong><\/a> (and a bit more too). <\/p>\n <\/span><\/p>\n <\/p>\n <\/p>\n<\/span>What is the welcome message to a customer?<\/strong><\/span><\/span><\/h2>\n
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<\/span>Why send customer welcome messages?<\/strong><\/span><\/span><\/h2>\n
What is the welcome message for? <\/strong><\/h3>\n
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<\/span>How do you make a welcome message?<\/strong><\/span><\/span><\/h2>\n
Define goals <\/strong><\/span><\/h3>\n
Choose the right moment <\/strong><\/span><\/h3>\n
Customize welcome messages<\/strong><\/span><\/h3>\n
Think of specific welcome messages for each audience<\/strong><\/span><\/h3>\n