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With super attractive destinations at all times of the year and a market <\/span>full of offers<\/b>, to know <\/span>what is tourism marketing and how to reach omnichannel<\/b> is the key to creating a winning strategy <\/span>Can the tourism sector reach omnichannel? <\/b>Take a passage to read this note and find out!<\/span><\/span><\/p>\n <\/p>\n <\/span><\/p>\n Without a doubt, the coronavirus pandemic (COVID-19) not only transformed our lifestyle, but also the relevance<\/span> of tourism marketing<\/b> .<\/span> <\/p>\n With<\/span> a<\/b> 95% drop<\/b><\/a> in travel in 2020,<\/b> travel agencies must optimize their<\/span> tourism marketing campaigns to survive<\/b> a potential budget cut.<\/span><\/p>\n <\/p>\n Places that were previously presented as ideal destinations, today are almost empty. With the industry almost in checkmate, it is necessary to resort to <\/span>Efficient alternatives for companies and both omnichannel and marketing automation are some of them. Here is everything you need to know!<\/span><\/p>\n <\/span> <\/span><\/p>\n <\/p>\n <\/p>\n Marketing<\/span> automation<\/span><\/a> offers process simplification and time savings. This tool is based on all those softwares that automate a marketing campaign, creating <\/span>responses to certain actions by users through multiple communication channels. <\/b><\/p>\n <\/p>\n The objective of this process is<\/span> to consolidate the relationship with your audience<\/b> , providing an optimized experience as soon as people enter your virtual ecosystem.<\/span><\/p>\n <\/p>\n How to apply it to tourism marketing?<\/b> Faced with the new normal that dominates the world, tourism companies receive daily a large number of complaints about travel packages sold, cancellations, accommodation or rescheduling. <\/span><\/p>\n <\/p>\n A successful omnichannel tourism marketing campaign must<\/span><\/p>\n <\/p>\n <\/p>\n As we already know,<\/span> promoting ticket sales<\/b> is one of the main objectives of tourism marketing (worldwide, there was<\/span> a 41% decrease<\/span><\/a> during the week of December 21, 2020 compared to the same week during 2019). To achieve this, it is key <\/span>build a solid database and carry out strategies according to the purchase stage each person is in<\/b>– From searching to buying, through information you need before you travel, useful tips for your trip and content of interest so that you want to return in the future.<\/span><\/p>\n <\/p>\n Omnichannel is impossible to achieve without<\/span> proper positioning of your communication channels,<\/b> Such as your social networks, your presence in search engines or the most popular platforms in the industry. Thus, you will also be able to check which content is most effective for your objectives and find out, in greater detail, <\/span>what people in your audience want to know<\/b> .<\/span><\/p>\n <\/p>\n <\/p>\n To better adapt to the crisis, it is essential to define which contact channels you will use to get closer to your audience. Either <\/span>Through social networks, WhatsApp or email, you should always communicate without denying the current problem.<\/b><\/p>\n <\/p>\n A warm and transparent message will make your customers trust you more<\/b> and choose you over other companies. For example, the website <\/span>Due to the coronavirus pandemic , almundo.com<\/span><\/a> had to cancel its flights and invited each user to complete a form so that they would be contacted by the company in order to solve their reservations.<\/span><\/p>\n <\/p>\n <\/p>\n As we mentioned before,<\/span> be present and know the needs of your audience<\/b> it is a key factor. For example, the company <\/span>Aerolineas Argentinas<\/span><\/a> used its networks to<\/span> communicate good news:<\/b> faced with the impossibility of continuing to sell commercial flights, it announced the progress to transfer the Sputnik V vaccine from Russia to Argentina.<\/span><\/p>\n <\/p>\n A successful tourism marketing campaign builds customer loyalty<\/b> also by increasing your reputation in such a competitive industry.<\/span> <\/p>\n <\/p>\n <\/p>\n The pandemic not only prevented people from being able to continue mobilizing, but also left a large number of people isolated and stranded in their tourist destinations. In this way, what at first was the joy of knowing a new place, became the uncertainty of how to return home.<\/span><\/p>\n <\/p>\n In this way, the Tourism City<\/span><\/a> agency<\/span> ,<\/span> led by the now famous Carla, carried out<\/span> a communication solving the main doubts and queries<\/b> of those people who had bought them a ticket. That virtuality does not make us lose that magic touch of human closeness!<\/span><\/p>\n <\/p>\n <\/p>\n In times of pandemic, it has already been proven that it<\/span> is important not to remain silent<\/b>. Adapting your communication to current times is elementary and will keep you relevant despite a global crisis. <\/span><\/p>\n <\/p>\n
<\/b><\/p>\n<\/span>Marketing automation adapted to the tourism market<\/b><\/span><\/h2>\n
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<\/span>Omnichannel in your tourism marketing<\/b><\/span><\/h2>\n
Use the networks to your advantage!<\/b><\/h3>\n
Good news in times of crisis? Of course!<\/b><\/h3>\n
An exceptional situation requires differential help<\/b><\/h3>\n
Stay active<\/b><\/h3>\n