The best time of the year has arrived, that’s right, it’s time to focus on Christmas. Whether you like it or not, it’s here and you have the great challenge of creating a Christmas real estate marketing campaign that stands out not only from your competitors, but also from thousands of advertisements to which your target will be exposed.
Of course, you should start working on the Christmas campaigns now so that it is not too late and you do not lose business opportunities.
Make offers and promotions
Christmas is the best time to launch offers and promotions on your products. I’ll give you some ideas:
Draw tickets for a play or discounts in restaurants in exchange for registering and leaving your data. Then you can make a list with all potential registered customers and start sending them marketing campaigns.
Offer a discount on the price of the property. It is a well-known commercial and marketing action that will always attract the attention of customers.
A Christmas gift card to everyone who enters the premises or lists a property. Again, you can ask for their email to later use it in marketing campaigns.
You can also ask your customers who have bought from you to leave good reviews on Google in exchange for a gift. Having good opinions will bring you new potential customers.
Again, these are just a few ideas. Then each real estate company is a world. Think about the strategy that best suits your strategy and needs.
Send an email marketing campaign
Spread the joy of the Holidays through your newsletter. One of the most effective types of marketing during the Holidays is mass emailing. It is also extremely cheap, and sometimes even free. Remember that with Emblue you can send up to 5000 free emails.
You can invite your subscribers to visit your website and offer an exclusive discount during the Christmas Holidays. As you draft your newsletter, make sure you think outside the box, as you won’t be the only company sending out a Christmas email. Some ideas for you:
Start a countdown before a specific date
Creates the urgency to buy by reminding them that there are only a certain number of days left until a particular date.
Share a list of projects
You can send a list of real estate projects or types of apartments.
Engage your audience with videos and GIFs
These are two engaging forms of content that will get your visitors interested in your email.
Send a Christmas gift
As we saw in the “offers and promotions” you have several options to make your email much more attractive.
You can select and edit HTML themes on BeeFree, they really have a lot of free Christmas email templates.
Or you can also opt for one of the hundreds of free Christmas email marketing templates that you can find on Emblue. Request a demo, choose the one that works best for your campaign and start using it for free.
Create content for social media
Another idea to increase your sales at Christmas is to prepare extra content on social networks.
What actions can you perform?
Prepare a content calendar
This can help you organize holiday promotions and real estate that you want to highlight this holiday season.
With this resource you will know what your followers want the most to offer tempting offers that meet their expectations. Take advantage of Instagram stories for this kind of initiative!
Add a bot to your profiles
On these dates, user queries increase considerably. A chatbot can help you automate customer service, improve the user experience and thereby sell more.
Take advantage of the potential of video
Platforms like TikTok or tools like Instagram Reels have become enormously popular. You could take advantage of the video to show the properties, their characteristics, distribution and location.
Create a Christmas landing page
If you really want to have an impact campaign and sell more with your Christmas marketing, create a specific landing page for your offers on your website, where you can list the outstanding properties of the season.
To this page you must drive the traffic of all the promotional marketing campaigns that you carry out.
For your Christmas landing page to be successful, you must make it clear to the client that it is a special Christmas offer, include calls to action that encourage conversion, as well as give reasons why it is a special promotion, highlight the price , if it includes a discount, and the rest of the aspects that differentiate you from the competition.
Give a Christmas touch to the design of this page and use quality photos of the properties, since they considerably influence web conversion rates.