5 incentives to keep your customers engaged in 2023

5 incentives TO keep your customers engaged in 2023

Even though gaining new customers is very important to develop a successful company, customer retention is one of the quickest ways to achieve such vital business goals.

According to a report by Invespcro, attracting new customers is five times more expensive than retaining one. Moreover, selling to an existing customer is 60-70% more likely than selling to a new prospect. It also states that increasing the customer retention rates by only 5% increases profits by 25% to 95%.

Keeping your customers engaged and loyal to your company is key to reaching new heights in the market. Fortunately, retaining every one of them is not completely necessary. Only a small fraction of customer retention would mean a huge grow in sales.

If your company has reached the phase in which it needs to focus on retaining customers and increasing their loyalty to your brand, it is advisable to start developing and implementing special strategies to achieve these objectives.

How to do so in 2023? In this post, let’s have a look at the best practices to implement a great incentives program. Later, we’ll give you five incentives ideas that will keep your customers engaged and interested in your brand, products, and services.

How should your company implement incentives for engaged customers?

How should your company implement incentives for engaged customers?

If you want to get the most out of an incentive program to retain your most faithful customers, you should look at these recommendations.

Establish a clear objective for your program

What are the reasons why you need an incentive program in your company? These programs are not only about increasing your sales or keeping your clients loyal to you. There are also some neat consequences if you launch a program with a specific objective in mind. For example, incentives may:

  • Promote trials for new services.
  • Increase sales of specific products.
  • Boost awareness of some products and services.
  • Re-engage with customers that left for competition.
  • Increase the number of referrals.

Keep faithful to your brand culture

It’s important for your company to never lose track of its brand culture while developing a new incentive program for engaged customers. In the end, they are not only staying with you because of your products and services. Clients also treasure the values your company offers them each time they undergo another sales process.

Find the correct target for your incentives program

Remember that not every client is at the same stage of the customer journey. For this reason, your program should focus on the most high-value clients, because they are most likely to keep buying from you. This way you will also know which is the best incentive for them and develop a program that fits their needs.

What incentives should your company offer to keep customers engaged?

What incentives should your company offer to keep customers engaged?

Loyalty programs

Let’s start with one of the most common incentives out there. Loyalty programs are an excellent way to treat the most important customers in your portfolio, either VIPs or those who have been around for the longest time.

This incentive encourages them to take specific actions, such as purchases. Through them, clients will earn points which can be redeemed for exclusive rewards. Take into consideration that these perks must be designed according to your clients’ needs to let them feel that future spending will be highly beneficial to them.

Exclusive early access to sales and experiences

Sneak peeks and priority access are great incentives for customers that are invested in your brand and want to be part of the next line of products and services from your company as soon as possible.

Although those who are part of your loyalty program (if you decided to implement one!) should be the first in the line, don’t forget about other customers that may not be part of it, but are interested in your products. Besides, these early access events must be designed as unique experiences, be it online or physical events, and should offer special rewards to those who attended.

Referral programs

Word of mouth is one of the keys to success for any company. Being recommended by your customers is highly profitable. Besides, it increases brand awareness and market positioning.

Referral programs exist to reward those customers who spread the word about your brand and praise your products and services, so why not implement one to let them know your company is thankful? These perks may include discounts, coupons, stackable rewards, free upgrades to services, free software, etc. Just remember to always be on brand, offer valuable rewards, and keep things simple.

Free upgrades

Not everyone will be able to enjoy the multiple plans your software or app may have. However, it’s possible to give them a little taste of your tool’s best features by giving your customers free upgrades.

These are one of the best incentives a tech company can offer to their most loyal clients. They’ll be excited about trying new and hidden features. Besides, offering this reward for completing positive tasks such as feedback surveys, referrals or special events like webinars or focus groups will ensure these people will stay with you for a long time.

Gifts and discounts

These are the quintessential incentives that every company should include in their rosters. Receiving one of them feels special and encourages clients to spend more and keep in touch with your brand on the look for more.Gifts are perfect incentives for customers who have completed certain purchase requirements. These are also perfect during special occasions, such as the company’s anniversary or your client’s birthday. Coupons and discounts are also interesting perks, especially for those who have made their first purchase, subscribe to your newsletter, etc. However, don’t forget to set a discount cut that doesn’t affect your income.

4 Real Estate Marketing Ideas for Christmas

The best time of the year has arrived, that’s right, it’s time to focus on Christmas. Whether you like it or not, it’s here and you have the great challenge of creating a Christmas real estate marketing campaign that stands out not only from your competitors, but also from thousands of advertisements to which your target will be exposed.

Of course, you should start working on the Christmas campaigns now so that it is not too late and you do not lose business opportunities.

Make offers and promotions

Christmas is the best time to launch offers and promotions on your products. I’ll give you some ideas:

Draw tickets for a play or discounts in restaurants in exchange for registering and leaving your data. Then you can make a list with all potential registered customers and start sending them marketing campaigns.

Offer a discount on the price of the property. It is a well-known commercial and marketing action that will always attract the attention of customers.

A Christmas gift card to everyone who enters the premises or lists a property. Again, you can ask for their email to later use it in marketing campaigns.

You can also ask your customers who have bought from you to leave good reviews on Google in exchange for a gift. Having good opinions will bring you new potential customers.

Again, these are just a few ideas. Then each real estate company is a world. Think about the strategy that best suits your strategy and needs.

Send an email marketing campaign

Spread the joy of the Holidays through your newsletter. One of the most effective types of marketing during the Holidays is mass emailing. It is also extremely cheap, and sometimes even free. Remember that with Emblue you can send up to 5000 free emails.

You can invite your subscribers to visit your website and offer an exclusive discount during the Christmas Holidays. As you draft your newsletter, make sure you think outside the box, as you won’t be the only company sending out a Christmas email. Some ideas for you:

Start a countdown before a specific date

Creates the urgency to buy by reminding them that there are only a certain number of days left until a particular date.

Share a list of projects

You can send a list of real estate projects or types of apartments.

Engage your audience with videos and GIFs

These are two engaging forms of content that will get your visitors interested in your email.

Send a Christmas gift

As we saw in the “offers and promotions” you have several options to make your email much more attractive.

You can select and edit HTML themes on BeeFree, they really have a lot of free Christmas email templates.

Or you can also opt for one of the hundreds of free Christmas email marketing templates that you can find on Emblue. Request a demo, choose the one that works best for your campaign and start using it for free.

Create content for social media

Another idea to increase your sales at Christmas is to prepare extra content on social networks.

What actions can you perform?

Prepare a content calendar

This can help you organize holiday promotions and real estate that you want to highlight this holiday season.

Conduct surveys

With this resource you will know what your followers want the most to offer tempting offers that meet their expectations. Take advantage of Instagram stories for this kind of initiative!

Add a bot to your profiles

On these dates, user queries increase considerably. A chatbot can help you automate customer service, improve the user experience and thereby sell more.

Take advantage of the potential of video

Platforms like TikTok or tools like Instagram Reels have become enormously popular. You could take advantage of the video to show the properties, their characteristics, distribution and location.

Create a Christmas landing page

If you really want to have an impact campaign and sell more with your Christmas marketing, create a specific landing page for your offers on your website, where you can list the outstanding properties of the season.

To this page you must drive the traffic of all the promotional marketing campaigns that you carry out.

For your Christmas landing page to be successful, you must make it clear to the client that it is a special Christmas offer, include calls to action that encourage conversion, as well as give reasons why it is a special promotion, highlight the price , if it includes a discount, and the rest of the aspects that differentiate you from the competition.

Give a Christmas touch to the design of this page and use quality photos of the properties, since they considerably influence web conversion rates.

Marketing Automation Trends that every CMO should Watch in 2022

It seems that the world is in a recovery mode, even though there’s still a long way to go, and the past two years have tested and impacted everyone, resulting in game-changing challenges for brands and their perspective about marketing in their future.

Marketing Automation emerged and grew considerably; many brands considered this technology thanks to the excellent results that led to better engagement, higher conversion rates, and customer retention during pandemic times.

According to Emailmonday, more than 75% of companies already use Marketing Automation in 2021. Furthermore, in a study conducted by Invespcro, 63% of companies plan to increase their automation budget in 2022.

Our experience has shown that knowing the trends isn’t enough, but it is also important to compare your company and align your marketing efforts to get those predicted results.

Thus, we bring you to these marketing automation trends to look into this 2022 

The All-In-One Model

We are seeing more and more mergers and acquisitions during these last years, leading the Marketing Tech industry to an All-in-one movement, where the brands can find: CRM, Marketing Cloud, Automation Platform, Onsite Pop/Up Banners, Data Intelligence, and multiple channels in the same platform.

Behavioral Data increasing a real Conversational Marketing

The pandemic empowered customers to demand frictionless ad streamlined interactions, pushing for full-scale efficiency for brands and more real 1-to-1 conversations. 

Customers are looking for more relevant communications through tailor-made messages, and each customer’s interests drive that.

It is only possible y companies rely on automated software to simplify the process and give prominence to the whole customer experience. 

Personalized email and communications, Automatically

Email is still one of the most effective channels in the digital world! It is still the channel with the most ROI: 42X then it plays a vital role in digital marketing. 

But getting those numbers is getting harder for brands; they need to think about delivering a tailor-made experience for their audience in every email and direct contact they do.  

Now brands can find Marketing Automation Software that can help them gather customer data from different digital channels, organize it, and provide automated messages through various channels at the right time. Some of those features are part of emBlue’s free plan.

Omnichannel finally will be here

For years we have been talking about omnichannel. Since the last two years, we have seen more receptivity on this therm and more implementations in companies. 

From more than 2,000 customers, our numbers reveal that when companies use more than one channel (email + SMS or Push and Onsite), they get 3x to 4x more on conversion rate.

Marketing Automation enables automated messages for various channels throughout different customer journey stages, improving the overall user experience. 

Two ways communications, The Chatbots and VoiceBot, are here to stay.

One-way communication is like a dead-end. However, customers are demanding brands to engage and interact more, and all the time, 7/24/365 conversational chatbots are one of the ways to address this challenge and will be one of the most important trends to follow in 2022.

It will be the future of direct marketing and one of the most effective ways that brands can demonstrate that they care about their customers.

Personalized conversations are now possible because of technological advancements and are close to imitating a human conversation without noticing it.  

The goal is to encourage seamless conversation, and the human workforce will answer deeper and specific requirements. 

Machine learning and artificial intelligence everywhere

Machine learning and artificial intelligence (AI) are predicted to grow exponentially in 2022, allowing businesses to optimize campaigns using all available data; brands can have exponential success when you add marketing automation to the equations.

Sell more with up selling and cross selling

Getting new customers is not the only way an online business has when it wants to grow. Up selling and cross selling are ecommerce sales strategies that can also boost growth . Here we explain what it is about.  Up-selling When we up-sell we are improving the sale of the product that the client acquired or … Read more

What is SMS marketing?

What is SMS marketing? How to start a campaign SMS marketing? What is SMS marketing for? Learn how to use it, why choose it, what kind of messages to send and what are its main benefits in this note

What is SMS marketing?

SMS marketing is a sales and communication tool that uses the sending of massive text messages to mobile phones in order to achieve one goal : to announce offers, updates and important communications that seek to generate a sense of urgency in the user.

With mass SMS campaigns we can send messages to a very wide audience, anytime and anywhere in the world. The ease and effectiveness of this type of campaign make them an ideal complement to further amplify the results once omnichannel strategy.

Why choose bulk SMS?

In addition to the high percentage of bulk sms openings , the great advantage of using sms marketing is that the support where it is received are mobile phones. The time on the screen of users with this type of device, assures us that they will know that a message has arrived, through a visual or sound notification or both.

The Pew Research Center conducted a study on this: 98% of incoming text messages are read by recipients. And the time in which the receiver reads a received sms is within the first 3 minutes.

Another point in favor that will make you think about implementing an SMS campaign is that in recent years transactions and visits to websites from mobile have notably increased. According Bambú Mobile , in 2020 the smartphone was involved in 58% of all online acquisitions worldwide and the same was projected so far in 2021.

By connecting with customers on the same device where they make the purchase, you will not have to send them to another place, you will be able to insert your directing links to the url that you want and improve the user experience. Psst: as long as it is optimized to receive visits from phones;)

SMS marketing: ideas for your campaigns

Communicating through SMS represents an enriching challenge for our campaigns: communicating concisely and efficiently . This is a good way to highlight and highlight important information in our strategy for users.

SMS , in a comparison with push notifications , They must also be clear, precise and brief. Taking advantage of the 160 character limit that emBlue allows does not mean reducing the information, but it allows us to exploit creativity to persuade and seduce the user in a few words.

When and why send massive sms campaigns?

As we said, the mass sending of sms is usually used to communicate events or special actions and seek to generate a sense of urgency. Get inspired by some of the examples below:

 

  • Promotions or product launches , in which the user understands that it is a unique offer for him and for a specified time.
  • Discounts for the acquisition of a product related to another already acquired or exclusive services.
  • Events , such as webinars or special commercial dates in which you will find discounts in our store.
  • Reminders linked to monthly payments, voucher downloads, updates from our organization.

Advantages of SMS campaigns

There are many advantages of having SMS marketing in our omnichannel strategy and the most important thing is that this type of communication does not need an internet connection to receive them.

Our bulk SMS campaigns They will reach the proposed results if they are part of an orchestration of sales tools called within an omnichannel strategy. Can’t you think of how to unify your SMS with your current actions? Start by reading this note about sms and omnichannel that will surely help you

  • Possibility of programming shipping date, time and target group.
  • Unlimited shipments
  • Low unsubscribe rate
  • Possibility of response to interact with your customers
  • Message customization with identification fields
  • Receipt confirmation reports

How to start an SMS marketing campaign?

Surely you are already thinking about your first shipment and what to communicate in it, excellent! But before setting up your first campaign, take into account these factors that will be useful to optimize your results:

  • Control the number of characters
  • Do not include characters that are not universal in all languages, the recipients may not receive them and your message will be ruined.
  • If you are going to include links, use URL shorteners to be able to use more characters in the writing of your text.
  • Perform tests before sending to check that everything works as you wish.
  • Include your brand name in the message, so they can recognize you at first glance.

Do you need more information to implement your SMS marketing campaign? Our team is ready to advise you and implement your first shipment with you and throughout your omnichannel strategy, you just have to ask for it!

Frequently Asked Questions about SMS Marketing

What is SMS marketing?

SMS marketing is a sales and communication tool that uses the sending of mass text messages to mobile phones.

Why choose SMS marketing?

  • High opening percentage.
  • Low subscription rate.
  • Possibility of programming.
  • Increase traffic to your website.

When and why send SMS marketing campaigns?

  • Promotions or product launches.
  • Discounts
  • Events (edit)
  • Reminders