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Did you know that 71% of customers demand individualized interactions from businesses and 76% become frustrated when this doesn’t happen, leading 3 out of 4 individuals to transfer to a different brand that more closely matches their interests?
These are just a few statistics that help put the value of creating long-lasting relationships with your clients and prospects into perspective. What is necessary to accomplish this? The solution is simple: a successful sales funnel.
The best advice on how to create a funnel that leads consumers through each stage of the sales process and turns them into devoted clients can be found in this ebook.
Learn in-depth about the role that email marketing plays in marketing strategy and how you can use it to improve the efficacy of your communications.
Executing actions around authentic communications will be essential to improving your outcomes because email is the king of online channels, with a return on investment of USD 42 for every USD 1 invested. The best advice on how to develop a close relationship with your consumers can potentially be found in this ebook.
Is the correct usage of a set of systems, tools, and resources to collect data from your target audience, in order to create a successful relationship with new potential customers or existing ones, as well as to improve and increase the customer experience and engagement with your brand.
The company must focus on building a robust engagement, with the aim of creating an emotional connection with the customer. It is not just about attracting them, but also turning them into allies and supporters of your brand, building relationships, and earning their loyalty and retention.
The customer engagement strategy covers all your company’s communication channels, both online and offline, including social media; blog; WhatsApp; chat; telephone; physical points of sale of your brand; relationship with salespeople.
Customer engagement takes place when customers contact your customer service, like and comment on your posts, but also when your company contacts them, e.g. conducting a satisfaction survey. It is the frequent interactions between a company and customers. However, it is crucial to understand it is the company that offers the different communication channels and the customers to choose the most suitable one.
It is important to offer a unique customer experience, regardless of the interaction channel. For this, the marketing, customer service, and sales departments are essential.
To put customer engagement into practice, it is necessary to understand how the consumer thinks and acts. This will facilitate the definition of the best approach to create a relationship where customers actually have involvement and engagement with your brand.
Index
Importance of customer engagement for an ecommerce
The main goal of e-commerce should focus on serving customers and selling products. The importance of a great Customer Experience for a brand is immense, it can make or break sales.
Your site could either inspire trust and create an attractive experience for the consumer, or it could promote frustration and uncertainty. The differentiator of Customer Experience comes down to this: a proactive focus on optimizing the user experience can prevent disasters and turn underperforming e-commerce sites into sales leaders.
Tips for implementing a Customer Engagement strategy in your ecommerce
Make your brand more human
Make your marketing, advertising, and customer service efforts to be empathetic, truthful, and related to your company’s values. Consumers are more demanding, and traditional advertising methods may not have the desired effect and they may even look fake.
Therefore, the best way to emotionally connect with your audience and get them involved is to humanize your brand. The goal is to create a personal and sincere relationship while avoiding seeming too forced. In this other article, you will learn how to create a professional welcome message from scratch. Think of ways to make the company more accessible.
Involve your teams, post photos of the office, show the staff’s routine, and share professional experiences.
Invest in your customer’s experience at every touchpoint
When customers need support, they expect efficient communication through omnichannel strategies. This strategy allows the company to better understand its audience and be aware of their doubts, needs, and expectations e.g. Based on past interaction registrations, draw a more precise profile. In emBlue, we have a CRM that allows you to get to know your customer and their evolution from the first interaction made.
In an omnichannel support experience, you already have all the necessary information about your customer’s product, interaction history, and even the search terms and content viewed—regardless of the channel they use (email, chat, etc.).
Personalize your communication
One of the main ways for a company’s success is to differentiate itself from the competition. Having personalized communications is crucial, It is through them the customer can receive the attention they expect.
In this process, social media is an excellent way to explore and personalize communications. Providing quality content and distributing it through social media is the most effective way to succeed in this strategy, as they are less formal methods that allow for greater proximity to the target audience. Email is also a powerful, low-cost, and highly effective tool.
Listen to customer feedback
Another pillar of this commitment is being a good listener, by welcoming feedback. This can be a valuable source of information and says a lot about customer experiences.
The main advantage of feedback is that it allows important information to be extracted about processes (and, mainly, their failures). From there, analysts and other experienced professionals can evaluate the opinions expressed and understand how they provide valuable information to optimize processes.
In this regard, using management systems (such as CRM) helps manage the relationship, improve service, and monitor through reports processes’ results. It is useful when implementing improvements, as it is necessary to know if they will have a positive impact.
Customer Engagement is important because it provides funnel visibility to all companies, allowing them to identify customer behavior at different stages of the buying process, where different needs must be addressed. With emBlue, you will have omnichannel communication solutions that place the customer at the center of the strategy, impacting them at the right time with relevant and personalized communications.
Even though gaining new customers is very important to develop a successful company, customer retention is one of the quickest ways to achieve such vital business goals.
According to a report by Invespcro, attracting new customers is five times more expensive than retaining one. Moreover, selling to an existing customer is 60-70% more likely than selling to a new prospect. It also states that increasing the customer retention rates by only 5%increases profits by 25% to 95%.
Keeping your customers engaged and loyal to your company is key to reaching new heights in the market. Fortunately, retaining every one of them is not completely necessary. Only a small fraction of customer retention would mean a huge grow in sales.
If your company has reached the phase in which it needs to focus on retaining customers and increasing their loyalty to your brand, it is advisable to start developing and implementing special strategies to achieve these objectives.
How to do so in 2023? In this post, let’s have a look at the best practices to implement a great incentives program. Later, we’ll give you five incentives ideas that will keep your customers engaged and interested in your brand, products, and services.
How should your company implement incentives for engaged customers?
If you want to get the most out of an incentive program to retain your most faithful customers, you should look at these recommendations.
Establish a clear objective for your program
What are the reasons why you need an incentive program in your company? These programs are not only about increasing your sales or keeping your clients loyal to you. There are also some neat consequences if you launch a program with a specific objective in mind. For example, incentives may:
It’s important for your company to never lose track of its brand culture while developing a new incentive program for engaged customers. In the end, they are not only staying with you because of your products and services. Clients also treasure the values your company offers them each time they undergo another sales process.
Find the correct target for your incentives program
Remember that not every client is at the same stage of the customer journey. For this reason, your program should focus on the most high-value clients, because they are most likely to keep buying from you. This way you will also know which is the best incentive for them and develop a program that fits their needs.
What incentives should your company offer to keep customers engaged?
Loyalty programs
Let’s start with one of the most common incentives out there. Loyalty programs are an excellent way to treat the most important customers in your portfolio, either VIPs or those who have been around for the longest time.
This incentive encourages them to take specific actions, such as purchases. Through them, clients will earn points which can be redeemed for exclusive rewards. Take into consideration that these perks must be designed according to your clients’ needs to let them feel that future spending will be highly beneficial to them.
Exclusive early access to sales and experiences
Sneak peeks and priority access are great incentives for customers that are invested in your brand and want to be part of the next line of products and services from your company as soon as possible.
Although those who are part of your loyalty program (if you decided to implement one!) should be the first in the line, don’t forget about other customers that may not be part of it, but are interested in your products. Besides, these early access events must be designed as unique experiences, be it online or physical events, and should offer special rewards to those who attended.
Referral programs
Word of mouth is one of the keys to success for any company. Being recommended by your customers is highly profitable. Besides, it increases brand awareness and market positioning.
Referral programs exist to reward those customers who spread the word about your brand and praise your products and services, so why not implement one to let them know your company is thankful? These perks may include discounts, coupons, stackable rewards, free upgrades to services, free software, etc. Just remember to always be on brand, offer valuable rewards, and keep things simple.
Free upgrades
Not everyone will be able to enjoy the multiple plans your software or app may have. However, it’s possible to give them a little taste of your tool’s best features by giving your customers free upgrades.
These are one of the best incentives a tech company can offer to their most loyal clients. They’ll be excited about trying new and hidden features. Besides, offering this reward for completing positive tasks such as feedback surveys, referrals or special events like webinars or focus groups will ensure these people will stay with you for a long time.
Gifts and discounts
These are the quintessential incentives that every company should include in their rosters. Receiving one of them feels special and encourages clients to spend more and keep in touch with your brand on the look for more.Gifts are perfect incentives for customers who have completed certain purchase requirements. These are also perfect during special occasions, such as the company’s anniversary or your client’s birthday. Coupons and discounts are also interesting perks, especially for those who have made their first purchase, subscribe to your newsletter, etc. However, don’t forget to set a discount cut that doesn’t affect your income.
The best time of the year has arrived, that’s right, it’s time to focus on Christmas. Whether you like it or not, it’s here and you have the great challenge of creating a Christmas real estate marketing campaign that stands out not only from your competitors, but also from thousands of advertisements to which your target will be exposed.
Of course, you should start working on the Christmas campaigns now so that it is not too late and you do not lose business opportunities.
Make offers and promotions
Christmas is the best time to launch offers and promotions on your products. I’ll give you some ideas:
Draw tickets for a play or discounts in restaurants in exchange for registering and leaving your data. Then you can make a list with all potential registered customers and start sending them marketing campaigns.
Offer a discount on the price of the property. It is a well-known commercial and marketing action that will always attract the attention of customers.
A Christmas gift card to everyone who enters the premises or lists a property. Again, you can ask for their email to later use it in marketing campaigns.
You can also ask your customers who have bought from you to leave good reviews on Google in exchange for a gift. Having good opinions will bring you new potential customers.
Again, these are just a few ideas. Then each real estate company is a world. Think about the strategy that best suits your strategy and needs.
Send an email marketing campaign
Spread the joy of the Holidays through your newsletter. One of the most effective types of marketing during the Holidays is mass emailing. It is also extremely cheap, and sometimes even free. Remember that with Emblue you can send up to 5000 free emails.
You can invite your subscribers to visit your website and offer an exclusive discount during the Christmas Holidays. As you draft your newsletter, make sure you think outside the box, as you won’t be the only company sending out a Christmas email. Some ideas for you:
Start a countdown before a specific date
Creates the urgency to buy by reminding them that there are only a certain number of days left until a particular date.
Share a list of projects
You can send a list of real estate projects or types of apartments.
Engage your audience with videos and GIFs
These are two engaging forms of content that will get your visitors interested in your email.
Send a Christmas gift
As we saw in the “offers and promotions” you have several options to make your email much more attractive.
You can select and edit HTML themes on BeeFree, they really have a lot of free Christmas email templates.
Or you can also opt for one of the hundreds of free Christmas email marketing templates that you can find on Emblue. Request a demo, choose the one that works best for your campaign and start using it for free.
Create content for social media
Another idea to increase your sales at Christmas is to prepare extra content on social networks.
What actions can you perform?
Prepare a content calendar
This can help you organize holiday promotions and real estate that you want to highlight this holiday season.
Conduct surveys
With this resource you will know what your followers want the most to offer tempting offers that meet their expectations. Take advantage of Instagram stories for this kind of initiative!
Add a bot to your profiles
On these dates, user queries increase considerably. A chatbot can help you automate customer service, improve the user experience and thereby sell more.
Take advantage of the potential of video
Platforms like TikTok or tools like Instagram Reels have become enormously popular. You could take advantage of the video to show the properties, their characteristics, distribution and location.
Create a Christmas landing page
If you really want to have an impact campaign and sell more with your Christmas marketing, create a specific landing page for your offers on your website, where you can list the outstanding properties of the season.
To this page you must drive the traffic of all the promotional marketing campaigns that you carry out.
For your Christmas landing page to be successful, you must make it clear to the client that it is a special Christmas offer, include calls to action that encourage conversion, as well as give reasons why it is a special promotion, highlight the price , if it includes a discount, and the rest of the aspects that differentiate you from the competition.
Give a Christmas touch to the design of this page and use quality photos of the properties, since they considerably influence web conversion rates.
It seems that the world is in a recovery mode, even though there’s still a long way to go, and the past two years have tested and impacted everyone, resulting in game-changing challenges for brands and their perspective about marketing in their future.
Marketing Automation emerged and grew considerably; many brands considered this technology thanks to the excellent results that led to better engagement, higher conversion rates, and customer retention during pandemic times.
According to Emailmonday, more than 75% of companies already use Marketing Automation in 2021. Furthermore, in a study conducted by Invespcro, 63% of companies plan to increase their automation budget in 2022.
Our experience has shown that knowing the trends isn’t enough, but it is also important to compare your company and align your marketing efforts to get those predicted results.
Thus, we bring you to these marketing automation trends to look into this 2022
The All-In-One Model
We are seeing more and more mergers and acquisitions during these last years, leading the Marketing Tech industry to an All-in-one movement, where the brands can find: CRM, Marketing Cloud, Automation Platform, Onsite Pop/Up Banners, Data Intelligence, and multiple channels in the same platform.
Behavioral Data increasing a real Conversational Marketing
The pandemic empowered customers to demand frictionless ad streamlined interactions, pushing for full-scale efficiency for brands and more real 1-to-1 conversations.
Customers are looking for more relevant communications through tailor-made messages, and each customer’s interests drive that.
It is only possible y companies rely on automated software to simplify the process and give prominence to the whole customer experience.
Personalized email and communications, Automatically
Email is still one of the most effective channels in the digital world! It is still the channel with the most ROI: 42X then it plays a vital role in digital marketing.
But getting those numbers is getting harder for brands; they need to think about delivering a tailor-made experience for their audience in every email and direct contact they do.
Now brands can find Marketing Automation Software that can help them gather customer data from different digital channels, organize it, and provide automated messages through various channels at the right time. Some of those features are part of emBlue’s free plan.
Omnichannel finally will be here
For years we have been talking about omnichannel. Since the last two years, we have seen more receptivity on this therm and more implementations in companies.
From more than 2,000 customers, our numbers reveal that when companies use more than one channel (email + SMS or Push and Onsite), they get 3x to 4x more on conversion rate.
Marketing Automation enables automated messages for various channels throughout different customer journey stages, improving the overall user experience.
Two ways communications, The Chatbots and VoiceBot, are here to stay.
One-way communication is like a dead-end. However, customers are demanding brands to engage and interact more, and all the time, 7/24/365 conversational chatbots are one of the ways to address this challenge and will be one of the most important trends to follow in 2022.
It will be the future of direct marketing and one of the most effective ways that brands can demonstrate that they care about their customers.
Personalized conversations are now possible because of technological advancements and are close to imitating a human conversation without noticing it.
The goal is to encourage seamless conversation, and the human workforce will answer deeper and specific requirements.
Machine learning and artificial intelligence everywhere
Machine learning and artificial intelligence (AI) are predicted to grow exponentially in 2022, allowing businesses to optimize campaigns using all available data; brands can have exponential success when you add marketing automation to the equations.
Getting new customers is not the only way an online business has when it wants to grow. Up selling and cross selling are ecommerce sales strategies that can also boost growth . Here we explain what it is about. Up-selling When we up-sell we are improving the sale of the product that the client acquired or … Read more
What isSMS marketing? How to start a campaign SMS marketing? What is SMS marketing for? Learn how to use it, why choose it, what kind of messages to send and what are its main benefits in this note
What is SMS marketing?
SMS marketingis a sales and communication tool that uses the sending ofmassivetext messagesto mobile phones in order to achieve onegoal: to announce offers, updates and important communications that seek to generate a sense of urgency in the user.
Withmass SMS campaignswe can send messages to avery wide audience,anytime and anywhere in the world. The ease and effectiveness of this type of campaign make them an ideal complement to further amplify the results once omnichannel strategy.
Why choose bulk SMS?
In addition to the highpercentage ofbulk smsopenings,the great advantage of usingsms marketing is that the support where it is received are mobile phones. The time on the screen of users with this type of device, assures us that they will know that a message has arrived, through a visual or sound notification or both.
ThePew Research Centerconducted a study on this:98% of incoming text messages are readby recipients. And the time in which the receiver reads a received sms is within the first 3 minutes.
Another point in favor that will make you think aboutimplementing an SMS campaignis that in recent years transactions and visits to websites from mobile have notably increased. According Bambú Mobile, in 2020the smartphone was involved in 58% of all online acquisitions worldwideand the same was projected so far in 2021.
By connecting with customers on the same device where they make the purchase, you will not have to send them to another place, you will be able to insert your directing links to the url that you want and improve the user experience. Psst: as long as it is optimized to receive visits from phones;)
SMS marketing: ideas for your campaigns
Communicating throughSMSrepresents an enriching challenge for our campaigns: communicating conciselyand efficiently.This is a good way to highlight and highlight important information in our strategy for users.
SMS , inacomparison withpush notifications,They must also be clear, precise and brief. Taking advantage of the 160 character limit that emBlue allows does not mean reducing the information, but it allows us to exploit creativity to persuade and seduce the user in a few words.
When and why send massive sms campaigns?
As we said, themass sending of smsis usually used to communicate events or special actions and seek to generate asense of urgency. Get inspired by some of the examples below:
Promotions or product launches,in which the user understands that it is a unique offer for him and for a specified time.
Discountsfor the acquisition of a product related to another already acquired or exclusive services.
Events, such as webinars or special commercial dates in which you will find discounts in our store.
Reminderslinked to monthly payments, voucher downloads, updates from our organization.
Advantages of SMS campaigns
There are many advantages of havingSMS marketing in our omnichannel strategyand the most important thing is that this type of communication does not need an internet connection to receive them.
Ourbulk SMS campaignsThey will reach the proposed results if they are part of an orchestration of sales tools called within an omnichannel strategy. Can’t you think of how to unify your SMS with your current actions? Start by reading this note about sms and omnichannelthat will surely help you
Possibility of programming shipping date, time and target group.
Unlimited shipments
Low unsubscribe rate
Possibility of response to interact with your customers
Message customization with identification fields
Receipt confirmation reports
How to start an SMS marketing campaign?
Surely you are already thinking about your first shipment and what to communicate in it, excellent! But before setting up your first campaign, take into account these factors that will be useful to optimize your results:
Control the number of characters
Do not include characters that are not universal in all languages, the recipients may not receive them and your message will be ruined.
If you are going to include links, use URL shorteners to be able to use more characters in the writing of your text.
Perform tests before sending to check that everything works as you wish.
Include your brand name in the message, so they can recognize you at first glance.
Do you need more information to implement your SMS marketing campaign? Our team is ready to advise you and implement your first shipment with you and throughout your omnichannel strategy, you just have to ask for it!
Frequently Asked Questions about SMS Marketing
What is SMS marketing?
SMS marketingis a sales and communication tool that uses the sending ofmasstext messagesto mobile phones.
