Know the most effective actions of automotive marketing it is more important than ever in a hyper competitive market. And the Omnichannel is the ace up your sleeve to make a real difference in results . You want to know more? We put first and we will tell you about it in this note! ️
Today, automotive marketing occupies an increasingly important place in the market. Users are faced with a decision as important as buying a car and we must resort to the best strategies to convince them that they are choosing the right path: omnichannel can be the greatest ally in that race
The way people shop changed radically in recent years, deepening with the Covid-19 pandemic. They no longer only seek to be able to contact a brand through different channels: they need that the conversation is one and find a homogeneous experience from beginning to end
What is the way to adapt to these new consumers? Where are the peculiarities of the automotive industry? How do you find a marketing strategy that does deliver results? Read on and find out!
Simple Omnichannel: Solutions for Automotive Marketing
Connect with your potential customers
If you usually visit our blog, you will already know; And if not, we tell you now: a solid customer prospecting strategy is key in any market , but it is simply essential for the automotive industry. As we already mentioned, buying a car is a very important decision and building a Trusted relationship is key for them as well as for our brand.
Many dealerships still don’t figure out how to reach users and convert to leads to those who visit its different channels on a daily basis. Nowadays, More than 50% of people say they do not trust the prices shown in the ads.
There are different ways and strategies to achieve this:
- Enrollment forms
- Pop ups
- Helpful content
We have developed a new feature called OnSite to create pop-up windows that accelerate your sales or invite your audience to subscribe .. With OnSite you can personalize your pop-ups with images, texts and links with a message of interest that allows you to turn each visit into a new customer.
Another way is through Call to action , motivating the public to download guides or promotions that will encourage them to make the right decision.. Or maybe by subscribing newsletters that show the stock of available cars, along with the most important information about each model, and its main recommendations from the automotive industry. These formats can be used both on your social networks and on your website.
Attract people to your dealership with automotive marketing
With the attraction indicated, sales are assured. Nowadays it is essential to have a attractive presence through social networks or a website. People act online and it is through these platforms that you should get their attention
What is the reason for this resistance to buying in a physical place? Today, 59% of buyers say they prefer to buy online. Why? According to 47% of people, the pressure to make a decision is greater at concessionaires ⏰
Every positive and efficient shopping experience begins with content of interest to your customer, where he can learn about your brand and both the services and products you offer, and then convince him to visit your dealership. For example, offers more information on delivery times and the necessary procedures after purchase.
Retain your ideal audience with automotive marketing
Have you already attracted the public to your company? Perfect! Now is the time to maintain close contact so that the client feels comfortable with their decision. Y yes, omnichannel can be the best ally to offer you an effective onmboarding process that leaves no doubt that you have chosen the right option to buy your car
As we have already mentioned, the advantages offered by email marketing , forms or newsletters are of great importance.. Through these interaction channels, you can always be close to answer questions or finish convince the user to complete the purchase process .
How to do it?
- Updating your sites and social networks
- Offering innovative and transparent content
- Communicate news of the sector and informative material
- Customize your campaigns
- Establish a dialogue with your audience
If you monitor the behavior of users and identify what type of car is to their liking, you can contact them via SMS or email offering support or asking if they are comfortable with the chosen model or if they want to see other models with the same color .
A tracking of customer activity It is essential to know why and where each person is in the sales process. As well as for know what can be done to motivate your purchase
Automotive marketing and automation: turn your leads into customers
After having managed to collect a large number of leads, you must know how to use them effectively to convert them into customers . The more you optimize your message, the better results you will have!
How to do it? So much the Email marketing and automation are ideal tools to target the right audience and send them the type of communication they want to receive, according to their interests and location.
For example, you can create an automated flow that, after a visit to your website by a certain car, immediately sends an email presenting different color options or related offers. Or, if someone has already bought a car, you can save your information to send you, after one year, the proposal to change it for a more modern model with a discount.
These solutions will make both you loyal customers and increase sales, attacking the needs of the audience even before they know it.
SEO positioning in automotive marketing
Stay relevant in the automotive industry search engine and dealership is a crucial element in your automotive marketing strategy. Nowadays, it is not enough only with a great website, but it is necessary to have a presence in social networks and a commercial profile that differs from the rest.
To make your work easier, we bring you two essential tools. SEO Powersuite analyzes the links of your competitors, monitors and helps in the selection of keywords and analyze your website to optimize its SEO aspects. On the other hand, QuickSprout analyzes your website, recommends best practices for your positioning and compares your website with that of other competitors
Thus, potential customers will learn more about the services offered and the business culture of the brand, which will enable greater visibility and positioning through keywords.
Boost your brand equity with automotive marketing
Constant innovation is essential. Together with her you can take your business to a new level and achieve more loyalty to your brand. Among so much information available, people choose those services that best match their values and lifestyle.
Using automated marketing in your campaigns will help you boost your business and ensure customer satisfaction.
Automotive Marketing: Measure, Save and Build Loyalty
Analyzing your KPI indicators will allow you to know the scope of your campaigns in relation to your objectives. Using these metrics you can identify if your marketing strategy yields the expected results or if you must modify your decisions before continuing to waste your money.
Providing an experience according to the needs of your client in an efficient way will establish a bond of trust, turning them into a loyal buyer.
By carrying out these actions in your automotive marketing strategies, you will increase the acquisition of new customers, increasing sales and getting closer and closer to your ideal customer. Optimize your resources, improve results and stand out in one of the most competitive industries!
FAQ: Automotive Marketing: Effective Actions to Increase Sales
✅ What is automotive marketing?
Automotive marketing is a necessary tool to transform your company into an optimized business with more sales.
What is automotive marketing good for?
Within an industry in constant innovation, keeping up with the main trends is essential to continue growing your brand.
What are the key concepts of automotive marketing?
- Potential customers
- Email marketing
- Automation
- Positioning
- Omnichannel