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Denominamos “Perfil” al un conjunto de reglas que permite agrupar contactos de forma rápida teniendo en cuenta sus propiedades específicas (Campos Personalizados) y los grupos a los que pertenecen.

El Perfil es dinámico, esto quiere decir que lo creamos una sola vez y aquellos contactos que cumplan con las condiciones se agregarán de forma automática. De igual manera sucederá si a los contactos les añadimos propiedades que cumplan con las condiciones de un Perfil. Distinto es el  caso del Grupo de Usuario, que es estático (debemos agregarle contactos de forma manual).

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¿Cómo creamos un Perfil?

1- Dentro de la pestaña Perfiles seleccionar el ícono con forma de “+”.

2- Creamos el nombre y como paso siguiente clickeamos en “Agregar Filtro”.

En el costado izquierdo se desplegará un listado con las propiedades que podemos seleccionar para que conformen el Perfil. No hay límites en cuanto a la cantidad de filtros que podemos elegir.

3- Podemos seleccionar reglas dentro de estos tres grupos:

+ Contacto (Grupos de Usuario/Sistema/Interés, Geolocalización, Reputación, Dispositivos, Redes Sociales, Email).


+ Campos Personalizados del Sistema (son aquellos predeterminados por emBlue como nombre, apellido, empresa, cargo, dirección, teléfono, etc.).


+ Campos Personalizados del Usuario (son aquellos que creamos para asignar nuestras propiedades a cada contacto).

4- Una vez que seleccionamos todos los filtros clickeamos en “Guardar” (debemos seleccionar al menos un filtro para poder crearlo).


Para obtener la información completa de cómo crear Perfiles, ingresa aquí.

¿Cómo seleccionamos Perfiles para el envío de Acciones?

En la solapa “Destinatarios” de la sección Campañas podremos elegir los contactos que forman parte de un Perfil para enviarle nuestra Acción de Email Marketing.


Es importante destacar que si seleccionamos dos Perfiles con condiciones contrapuestas emBlue sumará a los contactos que cumplan con ambas condiciones. Los perfiles funcionan como conjuntos independientes unos de otros.

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Por ejemplo en un Perfil se encuentra la regla: personas “igual a” inmueble casa (7 contactos cumplen con esa condición) y en otro Perfil, personas “distinto de” inmueble casa (76 contactos cumplen con esa condición: barco, auto y aquellos que no tienen asignada ninguna opción también cuentan).

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Si seleccionamos ambos Perfiles en la Sección Campañas, emBlue enviará a las personas que tienen casa y que no la tienen. En total son 83 destinatarios (7 con inmueble casa y 76 sin inmueble).


Recordemos que emBlue le enviará una sola vez el mail al contacto. Esto quiere decir que si el mismo forma parte de más de un Perfil emBlue lo contabilizará una sola vez.

Para obtener la información completa de selección de Perfiles previo al envío de Acciones, ingresa aquí.

Visita http://help.embluemail.com para aprender cómo se utiliza la plataforma y estar al tanto de las actualizaciones.

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Gerardo Aquino

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