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Notice! Google and Yahoo! have announced new guidelines for email senders

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Nuevos requisitos de Google y Yahoo

Did you know that Google and Yahoo! have just changed the game? Both companies have announced new requirements for bulk email senders.

But what is the point? It is a way to fight against internet scams and the dreaded spam, through security protocols, and low spam rate strategies, among others. It will be implemented from February 2024. In today’s article, we will tell you about the new requirements for email senders. Take note!

What Google and Yahoo propose to prevent spam

Google and Yahoo! are offering us a fresh take on ease and security for 2024. In keeping with their privacy and data protection rules, both email providers have released new guidelines designed to shield senders from unsolicited mass emails.

According to Gmail, their new plan will take effect in the upcoming year with the primary goal of preventing scammers and worthless emails. In order to avoid being impacted by these changes, senders who send more than 500 messages in a day must incorporate the most recent standards.

Gmail will require email authentication when sending emails to Gmail accounts.  It will also require a quick and easy unsubscribe process, forcing bulk senders to offer their users a quick and secure way to unsubscribe.

As to the statement made by Neil Kumaran, the Group Product Manager of Gmail Security & Trust, a lot of bulk senders fail to configure their systems correctly, which gives away their location to attackers. Gmail has concentrated on sender validation, one of the most crucial facets of email security, in order to resolve this problem.

Yahoo follows closely. The company’s goal is to provide secure bulk email, ensuring that recipients receive interesting messages and that the rest of the emails are left in the spam bin. 

In order to do this, Yahoo announced that by 2024 senders will need to enable one-click unsubscribe, authenticate their emails using widely accepted authentication standards, and promote the distribution of user-valued content.

New guidelines for Google and Yahoo email

We must separate these additional requirements into two groups: those for all senders and those for individuals who send more than 5,000 messages daily, in order to gather more information about them.

Requirements for all senders

1. E-mail authentication

The goal of this policy is to stop and prevent cyberattacks like phishing and domain spoofing. Businesses that send emails to Yahoo or Gmail must use the Domain Keys Identified Mail (DKIM) or Sender Policy Framework (SPF) methods of authentication.

Keep in mind that SPF is an email authentication system that works to stop online fraud. It is feasible to confirm that approved email servers are communicating on behalf of a certain domain by using SPF records. For the benefit of both user and business security, an SPF record helps senders establish a better reputation and deters spammers who send emails pretending to be senders.

2. Low SPAM rates

Spam is still one of the main problems of email marketing campaigns. Nonetheless, with these new adjustments, businesses might see greater outcomes; nonetheless, everything will depend on the qualifications of the users.

This implies that your communications may end up in the SPAM folder if receivers report them as SPAM at a rate higher than the recently mandated 0.3%.

For senders with more than 5000 messages per day

1. E-mail authentication

Companies need to have Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) methods of authentication, just like with the first category.

2. Establish a DMARC policy

Newest in email authentication is Domain-based Message Authentication, Reporting & Conformance (DMARC). It guarantees that valid emails are appropriately verified against SPF and DKIM protocols and prevents fraudulent activity coming from domains that might seem to be under your company’s control.

With this technology, we can make the “from” header of the domain give us confidence. Keep in mind that, Gmail controls the DMARC quarantine policy, thus there is no Gmail impersonation in the “from” headers.

3 – Add the new CNAME record

The CNAME (Canonical Name) is a resource record in the Domain Name System (DNS) used to associate a domain name with another domain name.

According to Gmail and Yahoo policies, it is necessary to strongly authenticate the senders from which we send in order to prevent our mailings from becoming spam, to maintain security, and to provide recipients with a spam-free mailbox.

4. Provide quick and easy unsubscribe

For both Google and Yahoo!, this is one of the most important things you can do. Your marketing emails should include a one-step or two-step unsubscribe method.

To save time and expenses, your email marketing campaigns should include have an unsubscribe link in the message body.

5. Stay below the spam threshold

The purpose of these new regulations is to shield recipients from unsolicited or irrelevant communications. Due to this issue, Google sets a cap on the amount of spam that gets through.

Senders will have to maintain their spam complaints below 0.1% as of February 2024.

What do these changes mean?

There will soon be changes to email marketing, as we have seen. These new regulations aim to safeguard consumers against potential online fraud and theft while also guaranteeing that content is supplied with great value to the sender.

Although it’s crucial to note that these modifications may significantly affect your transmitting capabilities, they will go into effect in February 2024.

emBlue can help you

We recognize that email is an essential component of any marketing plan, but don’t be scared to use it! At emBlue, we provide you with the means to effortlessly set up the modifications, enabling you to maintain secure and spam-free inboxes.

We have a team of experts available around-the-clock to assist you with configuring SPF, DKIM, DMARC, and CNAME authentication records.

Additionally, you can send emails, push notifications, pop-ups, and more via emBlue’s omnichannel CRM.

Additionally, we have a brand-new feature called “Dynamic Segments” that enables your company to build a highly customized user experience by utilizing AI and machine learning to better understand your clients and produce hyper-personalized messaging.

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Automotive marketing: effective actions to increase sales

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Know the most effective actions of automotive marketing it is more important than ever in a hyper competitive market. And the Omnichannel is the ace up your sleeve to make a real difference in results . You want to know more? We put first and we will tell you about it in this note! ️

Today, automotive marketing occupies an increasingly important place in the market. Users are faced with a decision as important as buying a car and we must resort to the best strategies to convince them that they are choosing the right path: omnichannel can be the greatest ally in that race

The way people shop changed radically in recent years, deepening with the Covid-19 pandemic. They no longer only seek to be able to contact a brand through different channels: they need that the conversation is one and find a homogeneous experience from beginning to end

What is the way to adapt to these new consumers? Where are the peculiarities of the automotive industry? How do you find a marketing strategy that does deliver results? Read on and find out!

Simple Omnichannel: Solutions for Automotive Marketing

Connect with your potential customers

If you usually visit our blog, you will already know; And if not, we tell you now: a solid customer prospecting strategy is key in any market , but it is simply essential for the automotive industry. As we already mentioned, buying a car is a very important decision and building a Trusted relationship is key for them as well as for our brand.

Many dealerships still don’t figure out how to reach users and convert to leads to those who visit its different channels on a daily basis. Nowadays, More than 50% of people say they do not trust the prices shown in the ads.

There are different ways and strategies to achieve this:

  • Enrollment forms
  • Pop ups
  • Helpful content

We have developed a new feature called OnSite to create pop-up windows that accelerate your sales or invite your audience to subscribe .. With OnSite you can personalize your pop-ups with images, texts and links with a message of interest that allows you to turn each visit into a new customer.

Another way is through Call to action , motivating the public to download guides or promotions that will encourage them to make the right decision.. Or maybe by subscribing newsletters that show the stock of available cars, along with the most important information about each model, and its main recommendations from the automotive industry. These formats can be used both on your social networks and on your website.

Attract people to your dealership with automotive marketing

With the attraction indicated, sales are assured. Nowadays it is essential to have a attractive presence through social networks or a website. People act online and it is through these platforms that you should get their attention

What is the reason for this resistance to buying in a physical place? Today, 59% of buyers say they prefer to buy online. Why? According to 47% of people, the pressure to make a decision is greater at concessionaires ⏰

Every positive and efficient shopping experience begins with content of interest to your customer, where he can learn about your brand and both the services and products you offer, and then convince him to visit your dealership. For example, offers more information on delivery times and the necessary procedures after purchase.

Retain your ideal audience with automotive marketing

Have you already attracted the public to your company? Perfect! Now is the time to maintain close contact so that the client feels comfortable with their decision. Y yes, omnichannel can be the best ally to offer you an effective onmboarding process that leaves no doubt that you have chosen the right option to buy your car

As we have already mentioned, the advantages offered by email marketing , forms or newsletters are of great importance.. Through these interaction channels, you can always be close to answer questions or finish convince the user to complete the purchase process .

How to do it?

  • Updating your sites and social networks
  • Offering innovative and transparent content
  • Communicate news of the sector and informative material
  • Customize your campaigns
  • Establish a dialogue with your audience

If you monitor the behavior of users and identify what type of car is to their liking, you can contact them via SMS or email offering support or asking if they are comfortable with the chosen model or if they want to see other models with the same color .

A tracking of customer activity It is essential to know why and where each person is in the sales process. As well as for know what can be done to motivate your purchase

Automotive marketing and automation: turn your leads into customers

After having managed to collect a large number of leads, you must know how to use them effectively to convert them into customers . The more you optimize your message, the better results you will have!

How to do it? So much the Email marketing and automation are ideal tools to target the right audience and send them the type of communication they want to receive, according to their interests and location.

For example, you can create an automated flow that, after a visit to your website by a certain car, immediately sends an email presenting different color options or related offers. Or, if someone has already bought a car, you can save your information to send you, after one year, the proposal to change it for a more modern model with a discount.

These solutions will make both you loyal customers and increase sales, attacking the needs of the audience even before they know it.

SEO positioning in automotive marketing

Stay relevant in the automotive industry search engine and dealership is a crucial element in your automotive marketing strategy. Nowadays, it is not enough only with a great website, but it is necessary to have a presence in social networks and a commercial profile that differs from the rest.

To make your work easier, we bring you two essential tools. SEO Powersuite analyzes the links of your competitors, monitors and helps in the selection of keywords and analyze your website to optimize its SEO aspects. On the other hand, QuickSprout analyzes your website, recommends best practices for your positioning and compares your website with that of other competitors

Thus, potential customers will learn more about the services offered and the business culture of the brand, which will enable greater visibility and positioning through keywords.

Boost your brand equity with automotive marketing

Constant innovation is essential. Together with her you can take your business to a new level and achieve more loyalty to your brand. Among so much information available, people choose those services that best match their values and lifestyle.

Using automated marketing in your campaigns will help you boost your business and ensure customer satisfaction.

Automotive Marketing: Measure, Save and Build Loyalty

Analyzing your KPI indicators will allow you to know the scope of your campaigns in relation to your objectives. Using these metrics you can identify if your marketing strategy yields the expected results or if you must modify your decisions before continuing to waste your money.

Providing an experience according to the needs of your client in an efficient way will establish a bond of trust, turning them into a loyal buyer.

By carrying out these actions in your automotive marketing strategies, you will increase the acquisition of new customers, increasing sales and getting closer and closer to your ideal customer. Optimize your resources, improve results and stand out in one of the most competitive industries!

FAQ: Automotive Marketing: Effective Actions to Increase Sales

✅ What is automotive marketing?
Automotive marketing is a necessary tool to transform your company into an optimized business with more sales.

What is automotive marketing good for?
Within an industry in constant innovation, keeping up with the main trends is essential to continue growing your brand.

What are the key concepts of automotive marketing?

  • Potential customers
  • Email marketing
  • Automation
  • Positioning
  • Omnichannel

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Tourism marketing: what is it and how to achieve a successful campaign?

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With super attractive destinations at all times of the year and a market full of offers, to know what is tourism marketing and how to reach omnichannel is the key to creating a winning strategy Can the tourism sector reach omnichannel? Take a passage to read this note and find out!

Without a doubt, the coronavirus pandemic (COVID-19) not only transformed our lifestyle, but also the relevance of tourism marketing .

With a 95% drop in travel in 2020, travel agencies must optimize their tourism marketing campaigns to survive a potential budget cut.

Places that were previously presented as ideal destinations, today are almost empty. With the industry almost in checkmate, it is necessary to resort to Efficient alternatives for companies and both omnichannel and marketing automation are some of them.

Here is everything you need to know!

Marketing automation adapted to the tourism market

Marketing automation offers process simplification and time savings. This tool is based on all those softwares that automate a marketing campaign, creating responses to certain actions by users through multiple communication channels.

The objective of this process is to consolidate the relationship with your audience , providing an optimized experience as soon as people enter your virtual ecosystem.

How to apply it to tourism marketing? Faced with the new normal that dominates the world, tourism companies receive daily a large number of complaints about travel packages sold, cancellations, accommodation or rescheduling.

A successful omnichannel tourism marketing campaign must

  • Share service statuses
  • Communicate empathically and consistently
  • Give helpful advice
  • Generate content to answer questions

Omnichannel in your tourism marketing

As we already know, promoting ticket sales is one of the main objectives of tourism marketing (worldwide, there was a 41% decrease during the week of December 21, 2020 compared to the same week during 2019). To achieve this, it is key build a solid database and carry out strategies according to the purchase stage each person is in– From searching to buying, through information you need before you travel, useful tips for your trip and content of interest so that you want to return in the future.

Omnichannel is impossible to achieve without proper positioning of your communication channels, Such as your social networks, your presence in search engines or the most popular platforms in the industry. Thus, you will also be able to check which content is most effective for your objectives and find out, in greater detail, what people in your audience want to know .

Use the networks to your advantage!

To better adapt to the crisis, it is essential to define which contact channels you will use to get closer to your audience. Either Through social networks, WhatsApp or email, you should always communicate without denying the current problem.

A warm and transparent message will make your customers trust you more and choose you over other companies. For example, the website Due to the coronavirus pandemic , almundo.com had to cancel its flights and invited each user to complete a form so that they would be contacted by the company in order to solve their reservations.

Good news in times of crisis? Of course!

As we mentioned before, be present and know the needs of your audience it is a key factor. For example, the company Aerolineas Argentinas used its networks to communicate good news: faced with the impossibility of continuing to sell commercial flights, it announced the progress to transfer the Sputnik V vaccine from Russia to Argentina.

A successful tourism marketing campaign builds customer loyalty also by increasing your reputation in such a competitive industry.

An exceptional situation requires differential help

The pandemic not only prevented people from being able to continue mobilizing, but also left a large number of people isolated and stranded in their tourist destinations. In this way, what at first was the joy of knowing a new place, became the uncertainty of how to return home.

In this way, the Tourism City agency , led by the now famous Carla, carried out a communication solving the main doubts and queries of those people who had bought them a ticket. That virtuality does not make us lose that magic touch of human closeness!

Stay active

In times of pandemic, it has already been proven that it is important not to remain silent. Adapting your communication to current times is elementary and will keep you relevant despite a global crisis.

To achieve this, the LATAM Airlines company presented a new category of more flexible tickets with the possibility of change or cancellation at no cost. Thus, he achieved increase your sales at a lower cost and not slow down your operations during the pandemic.

Attractive and educational content

The development of content adapted to the current context can be of great help when it comes to positioning yourself and highlighting your brand. Either through interesting information such as ‘The 10 best activities …’ or ‘5 tips for traveling in times of pandemic ‘ you can increase your reputation.

The current tourist is no longer the same, only through content of value and consistent with the world situation will make people interested in you among so many other options available.

 

The COVID-19 coronavirus pandemic did not impact in the same way in all countries, however 96% of the world’s destinations put restrictions on tourism. In the face of the crisis, the important thing is to stay active and relevant. While other companies pause their tourism marketing strategies, boosting yours can always position yourself one step ahead of the rest.

FAQ: Tourism marketing: what is it and how to achieve a successful campaign?

✅ What is tourism marketing?

Tourism marketing is the promotion of places carried out by companies in the hotel sectors, entertainment venues, restaurants, transport companies to increase their sales.

What is hotel marketing for?

It is in charge of all those actions that focus on offering tourists an optimized service and a differential experience.

What are the main benefits of tourism marketing?

  • Increase sales
  • Reduce costs and time
  • Establish a conversation with the audience
  • Segment databases

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Never miss it: how to send a welcome message to a client

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If we talk about an omnichannel strategy , a “hello, how are you?” it is much more than a simple greeting Offering a good welcome message to our clients, through email or another channel, can impact the entire relationship with our brand. What is a welcome message? What is it for? How to write it? Find out in this note!

Did you know that the welcome message is the one that captures the most attention from the user?

Imagine this: a person visits your website for the first time. While browsing the site a push notification inviting you to leave your details to subscribe to the newsletter.

So far, the user may not feel interested in giving you their information, after all, we are bombarded by messages of this kind. However, in exchange for doing so you offer him something that is just what he was looking for! It could be free downloadable material, a discount on your first purchase, or exclusive access to an event, to name a few examples.

It’s your lucky day! what you have offered has hit the mark .

What will you get in return? In this case it is the least, the important thing is that in addition to that “gift”, the user expects your welcome message almost as long as they will expect, when making their first purchase, the possibility of giving feedback on their experience with the brand. Did I already tell you about Net Promoter Score? I don’t want to deviate too much, but if you are interested in simple customer retention you should read this other note from our blog;)

Undoubtedly, that is the main attraction of this kind of communication, the interest of the user. Because that means only one thing: it will be waiting for that message and, therefore, the opening possibilities are greater .

Now that you have their full attention, it is time to receive it accordingly , what would that be like? Calm down, we will explain it to you below.

What is the welcome message to a customer?

The welcome message to a client or subscriber is one that is sent with the aim of greeting the user and thanking him for the action he has just carried out . Among them, we can distinguish:

  • Subscription to the blog.
  • Register in the online store to buy a product.
  • Leave your WhatsApp contact to receive updates from the company.
  • Subscribe to the brand’s SMS.

Customer welcome messages are communications that we can schedule automatically (sorry, automating is too important not to say ) These respond to that action that the user has just performed for the first time in relation to our business.

What is a welcome message to a customer? The welcome message to a client or subscriber is one that is sent, in an automated way, with the aim of greeting the user and thanking him for the action he has just carried out .

Welcoming is possibly the first direct interaction you have with that person and this only means one thing: their relationship is just beginning . To make a good first impression – remember that it is the most important – there is nothing like giving a good welcome .

The possibilities that this kind of message offers us are endless. Therefore, it is important to know why we should strategically plan this type of interaction with users

Why send customer welcome messages?

Do you have a chair handy? No? So walk over to one and sit down before reading this: welcome messages via email have an average open rate of more than 50%.

Welcome messages sent via email have an average open rate -u Open Rate- that exceeds 50%.

Source: Invest

In the case of SMS marketing , we told you a few days ago that 98% of the text messages that arrive are read by the recipients almost immediately .

What about the messages that you can send to your clients through WhatsApp? These They have an open rate that ranges between 70% and 90%.

As you can see, the welcome message has a lot of potential within your omnichannel strategy.. And this is largely due to the fact that, regardless of the channel you use, the best of all will always be that there will be someone waiting for you on the other side.

In addition, there are other reasons to send a welcome message to a customer . Which? Well, it is what follows in the note

What is the welcome message for?

  • Start building a bond. Relationship marketing is built on quality interactions. A great way to get off to a good start is with your welcome message.
  • Introduce oneself. As we said before, first impressions are key. Taking advantage of the welcome message to introduce yourself and show interest in the user is a perfect way to give that impression that you are looking for so much.
  • Add value. The first message you send to your customers and subscribers can serve to initiate the link with users adding value. That is, guiding them with useful information about your products and services, offering them a kind of guide to know where to start.
  • Publicize a product or service. The welcome message represents a very valuable opportunity to start a conversation with your customers and subscribers, guiding them to discover your products and services.
  • Lead the user to the next step. We have all been new at one time or another, whether in a job or in a group. That feeling of not knowing what to do or where to start is not pleasant. The welcome message can lead users to the next step. They will appreciate that help.
  • Increase conversion. By using appropriate calls to action in your welcome message, you can increase your business conversions.

How do you make a welcome message?

It’s time to get to work on customer welcome messages Where to start? We give you a brief guide so as not to fail.

Define goals

What would become of our strategies without objectives? Where would our campaigns lead us without these goals to be achieved? In the case of the welcome message It is important to define what we will try to do from the moment a user provides us with their data .

For example, it may be that in the welcome message to a client our objective is to reinforce the identity of our brand. Based on this, we will place a strong emphasis on staying connected through our social networks or we will storytelling sharing the history of the company.

In other cases, we may seek to provide useful information, mainly by sharing featured blog articles or tips and recommendations for the use of our platform. While another goal may be conversion. In that case, we will include discount codes, special promotions or exclusive accesses.

The important thing before starting is to be clear about what objective we intend to achieve with the welcome messages for customers.

Choose the right moment

This would be something like having rhythm. The ideal is to welcome as soon as a user registers in our database . However, if it is a sequence of welcome messages, it is possible to use other time frames as well.

For example, if a person subscribed to the blog with their email, an immediate first communication can be sent to thank the registration and share the outstanding contents of the blog. Adding, in addition, links to social networks.

A second email could be sent two days later to share the articles chosen especially for the user. And uA third email would be sent a week after registration to invite the subscriber to a webinar or download content.

In this sense, user segmentation is very important to know what type of welcome message is appropriate.

Customize welcome messages

Something essential in any interaction with customers or subscribers is personalization. From using the user’s first name, to offering relevant content or products based on their preferences. Everything is useful when starting to build a quality bond with our audience.

You wonder, for example, how can you personalize a good email marketing campaign that includes a welcome message to customers? This note has all the answers you need (and a bit more too).

Think of specific welcome messages for each audience

Taking into account that people tend to receive messages from companies frequently, either through email marketing , SMS or even WhatsApp, it is important that in the welcome message we explain precisely what type of communications they are going to receive for having registered.

In addition to indicating the type of messages that we are going to share with them, we must tell them how to unsubscribe or update their preferences regarding these notifications.

Includes calls to action

If you have your goals well defined and segmented users, it will be much easier to include appropriate calls to action in each welcome message .

If your goal is to sell more, your CTAs should direct users to the products you are trying to market. To do this, you can use discounts or promotions to increase interest and sales possibilities.

If what you want is to bring more traffic to your website, it will be essential to include a CTA that links to the content you are trying to position. But yesIf you are looking to increase engagement and generate community, you should focus your CTAs on the social channels of your business, for example.

Templates for customer welcome messages via email, SMS and WhatsApp

Beyond these recommendations, we want to give you something else. Therefore, below we share 3 templates that you can use as a welcome message for clients through email, SMS marketing and WhatsApp .

Because omnichannel is our thing , you already know

Welcome message via email

To create an email Welcome you have multiple options in terms of extension, format, design and elements to use. Remember to always be clear about your goal.

In the template that we will share below, we use the subscription to a streaming platform as an example.

Hello NAME!

Welcome to NAME of the PLATFORM.

Everything is ready for you to start enjoying the NAME of EXPERIENCE experience.

Here are all the details of your subscription:

We will always be here to help you with whatever you need. We would also love to hear from you to personalize your experience. Write to us here.

We would love to hear from you!

Welcome message via SMS

 

To send SMS we must take care of the number of characters. The rule is not to exceed 140. In this case: the good, if brief, twice as good .

Hello!

Thanks for signing up!

Now you can receive before anyone else all our news.

Access your special discount here .

Welcome message via WhatsApp

Although there are no character limits, the recommendation to connect with clients on WhatsApp is also to keep it short .

Remember that in this platform the key is to talk and the ideal is to give rise to the response of the users so that the interaction flows naturally .

Hello NAME!

We welcome you to the COMPANY NAME family.

Thank you for using our services.

All ready to go?

——————————————————————————————————————

There are no more excuses. You have all the information you need to create a perfect welcome message for your audience

Do you have any doubt? Need help? Discover how we can accompany you from emBlue .

 

FAQ: How to send a welcome message to a customer?

What is a welcome message for?

The welcome message to a client or subscriber is one that is sent with the aim of greeting the user and thanking him for the action he has just carried out.

What are the 5 key steps to achieve a good welcome message?

The 5 key steps are:

  1. Clearly define objectives.
  2. Choose the right time to send it.
  3. Personalize content dynamically.
  4. Be very specific about the goal of the message.
  5. Include calls to action or CTAs .

Why use welcome messages to our customers?

The 6 fundamental reasons to use welcome messages are:

  • Start building a bond.
  • Present yourself to customers with the right message.
  • Add value from the start.
  • Publicize our brand, product or service.
  • Lead the user to the next step of the link.
  • Increase conversion.

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What is remarketing? Techniques and benefits for your business

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Remarketing What is it? How will my sales increase? Why is everyone talking about him? Known one of the most important digital marketing techniques to multiply your conversions. Take advantage of this note, gift included! Find out everything you need to know about remarketing

Index

Abandoned cart remarketing.

Remarketing by Up selling.

Remarketing by Cross selling.

What is remarketing?

Remarketing is one of the most effective digital marketing techniques to increase sales. Consists in approach users who have already visited or bought on your site to offer them products or services linked to what they have shown interest in

“Remarketing consists of approaching users who have already visited or bought

on your site to offer products or services related to that

in which they have already shown interest “

Implementing a remarketing strategy is not only key when it comes to tempting those customers to return to your business and multiply conversions. It is also a great way to offer them a personalized experience , show them how much you know them, retain them and create lasting links through an omnichannel strategy

Do you want a practical example to fully understand what remarketing is all about?? You need to know how can it be applied ? Don’t miss this snippet from our webinar!

How to increase your sales with remarketing

Isn’t it beautiful when someone gives you a gift and when you open the package you find just what you wanted? Or when you make a gift and whoever opens it tells you “ Oh, how did you know ?” Well, that is exactly what your customers will think of your brand thanks to remarketing and that is the reason why your sales will increase .

Surely it has already happened to you on the most important commercial dates such as Hot Sale or Cyber Monday, that promotions about products that you need, or want to buy, come to your email and thanks to that you can compare prices, product functions and buy!

Is that if users feel that you listen to them , they will take you into account every time they have to make a purchase decision. How much in mind? According to a study by the Stanford Graduate School of Business, more than 15% of users return to a store after receiving a first remarketing message

Why will your sales increase?

  • You will make a place for yourself in the minds of users and you will make them remember you. But beware: you must not saturate them with your messages. The Contact Frequency Scoring It is a good tool to know the ideal frequency to communicate with them.
  • You will be approaching users who already showed an interest , which puts you much closer to the conversion that if you try to knock on the door of someone who never had a link with your brand.
  • You will provide users with a true personalized experience , approaching you with the most suitable product according to their navigation, calling them by name in the messages and telling why what you offer is the best option

How? Would you like to know a little more about why remarketing will increase your sales? Well, you may be interested in playing this fragment of the webinar …

However, it is not always the same remarketing strategy that will give your business the best results, and that is why it is important that you know what the three types of remarketing are .

However, it is not always the same remarketing strategy that will give your business the best results, and that is why it is important that you know what the three types of remarketing are .

Types of remarketing for your strategy

Remarketing is the perfect tool to approach you in a creative and personalized way to those users who have already visited your business, whether or not they made their first purchase. But, depending on what the journey of each user has been, the strategies that we can apply are different

Abandoned cart

Have you noticed that users enter your business online, fill their carts and then leave without completing their purchases? Frustrating, right? According to EcommerceNation , 78% of customers abandon their purchase process before finalizing it

“78% of customers abandon their purchase process before finalizing it, but 25%

of those who enter the site for the second time if they complete it. “

Source: eCommerceNation

But this has a solution in an abandoned cart strategy: according to the same study, 25% of those who enter the site for the second time will complete their purchases, and 80% of them are made within 24 hours. after the first admission. Because sending an email to users reminding them of what they were so interested in can really impact your conversions

Up Selling

This remarketing strategy consists of contacting users who have already made a purchase in our business to offer them a product or service of a higher category than the one they purchased, such as premium versions or limited editions.

For up selling to work well, it is key to know well what type of buyer each user is and take into account their purchase history to reach them with the right product or service.. Did you buy a fan? Won’t you be interested in this air conditioning at a good discount?

Cross selling

It is about contacting those users who have already bought from your online business but, in this case, to offer them complementary products to those they purchased. For example, if a user bought a tennis racket, we could offer them a good discount on a racket bag or the best clothing.

Email marketing and remarketing: the winning team

Email marketing consists of sending mass emails to a contact base in order to promote a brand or its products and services. And, when it comes to doing Remarketing is the best channel to achieve personalized and relevant campaigns at a very low cost.

Are you worried about making your investment worthwhile? Well according to the Direct Marketing Association, email marketing has an average return on investment rate of 122%. And if you use all the functions that email marketing offers you, you can increase your sales up to 3 times with the use of triggers mails

In addition, it is one of the channels that offers a greater possibility of personalization , being able to write to users by their name or letting our creativity fly when writing the most original subjects .

On the other hand , it is possible to automate sending emails so that they come out at the most appropriate time according to the decisions that each user is making in your online business. Not only will you arrive with the perfect message, but also just in time

Achieve personalized communications and build customer loyalty? Increase conversions? Save time and make your investment worth much better? You have already seen that all of this is possible thanks to effective remarketing!
What is missing then? That you start your own remarketing strategy and tell us how it went

Step by step to implement it in your strategy

The first step before starting is to know your audience well and put your customers at the center of your strategy. By doing this, you will have already taken the first and most important step to achieve effective remarketing .

When you already know who you are going to talk to, their tastes, preferences and customs, then it is time to attract them creatively. Because The second step is to be the most original and relevant with each of our messages.

Being as creative as we can is key to standing out among so many communications. You can too appeal to a sense of urgency by including custom pop-ups in different URLs of your site with OnSite , the new emBlue tool or using Push Notifications on your mobile devices.

The third step? Define objectively how often we contact users in our remarketing strategy avoid spam and excesses! There is nothing worse than the repeating ad Over and over again so invasive These tips are keys to your remarketing strategy and that is why in this video you will be able to know a little more about them

Once you have contemplated all this, and in the final stage of your strategy, you should think about what will be the channels to implement remarketing effectively: Google ads , social networks, email marketing, SMS marketing and push notifications, to name just a few. They all have their peculiarities, but the same goal: personalize to get closer to customers and increase conversions .

Our favorite? Without a doubt: at the time of show users that we know them and establish a conversation with them, the best and most relevant option is email marketing

Remarketing in your omnichannel strategy

Users are more willing to engage in conversations with brands that share the same values. That is why it is important that you include the remarketing in your omnichannel strategy and use it to connect with your customers after the purchase or if they have not yet decided to buy.

In addition to increasing your conversions, you will connect with their specific needs and you can do it in a non-invasive way, you must differentiate yourself from the competition! We all want to sell, loyalty and create a community very few do.

Did you know that getting a new customer is 25% more expensive than working for someone who already bought you to do it again and that you are 60% more likely to sell to a previous customer than to a new one?

Now that you know, it’s time to launch your omnichannel strategy and include remarketing in it to increase your sales and strengthen the bond with your customers, like a professional!

Frequent questions

What is remarketing?

Remarketing is a digital marketing technique that consists of contacting users who have already visited or bought from your business to offer products or services related to those in which they showed interest.

What are the types of remarketing?

– Abandoned cart , for those who did not complete their purchase process.
– Up selling , to offer users a product superior to the one they already purchased.
– Cross selling , with which customers are offered a complementary product or service to the one they have already purchased.

Why choose email for remarketing?

Email marketing allows personalized and relevant campaigns at a low cost. Strengthens the link with users and allows automating each of the messages according to user behavior.

What is the difference between remarketing and retargeting?

Retargeting is a sub -category of remarketing. And it consists, specifically, in the use of cookies to serve ads to users who re-enter the website.

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